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Tweeting for Attention
Trending Traffic Tips
Word of Mouth Wisdom

The PR Report

Strategies & Actions
September 2009

Getting noticed is all about having the right strategy. Sometimes whispers, or Tweets, do the job perfectly.

Read on to learn how.

Tweeting for Attention

The scene: E-mail servers unresponsive - probably down.

The players: Co-workers hungry for information - and resolution.

Hearing my laments, one of my co-workers suggested I tweet about it - advice we often give to our own clients! At first, I was skeptical - what's my one tweet gonna do? My comment would just go unnoticed, lost forever in the Twitterverse....

Not so.

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Trending Traffic Tips

We recently had a friendly competition here to see whose blog posting drew the most traffic - so I thought I'd try in a shameless effort to drive more clicks to this piece. Here we go: Jenifer Anniston, Kate Gosselin, Michael Jackson, and Brad Pitt.

But what have I accomplished? Not much really in the effort to attract the right readers to this blog. When it comes to using social media for PR, practitioners need to understand what hot names and words will attract the audience they are trying to reach.

Word of Mouth Wisdom

Today's coverage that PR spending is expected to grow 9 percent through 2013, most of it at the expense of advertising, didn't really come as much of a surprise to me.

After all, I've built a career based on the belief that engaging in a conversation, exchanging valuable information and listening - as much as talking - to stakeholders is a helluva lot more effective than multi-million-dollar ad campaigns.

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