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The PR Report
Strategies & Actions
November 2009



Things you thought you'd never do:
  • Get inspiration from your SPAM folder
  • Pass up a shot at the Colbert Report
  • Go a day without email
This month, we surprised ourselves by doing all three -- with positive results. Read on to see.
 
Part of the Pitch

Over the past 4 days I've received 20 Facebook phishing emails (still getting them -- increase the tally to 22).

I started to get really annoyed until I realized...this is a pitch!

You never know where opportunity will come from...


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Saying "No" to Colbert

We recently found ourselves counseling clients to turn down national media. The first was The Colbert Report - a venue most of our clients can only dream about being on. The second was 60 Minutes.

Are we crazy for not wanting to reach a national audience - of influencers, no less? Are we nuts for saying no?
Email Addiction

Unlike my colleagues, who guzzle coffee or Coke to get started on their day, I can't get going without checking my e-mail.

If you told me I could live without e-mail - I would have said "never!" I would have said "why would I want to?"

Or maybe I wouldn't. Two weeks ago, my personal laptop started acting up - blue-screen-of-death and all that. And it died.



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