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The PR Report
Strategies & Actions
June 2009



This issue celebrates wins - and there are many, despite this up-and-down economy.

Killer placements. Marathons. The impact can be significant, and like the best Word-of-Mouth marketing - spread beyond your own network.

Maybe you'll be inspired. Or victorious.
 
Who Are You Calling Small?

Memo to small businesses: The eyes of economists (and the world) are on you. The value of a great idea just got a lot bigger, especially as consumers clearly aren't racing to spend a way out of the mess.

Based on SBANE's '09 New England Innovation Awards, I can tell you innovation did not die on the vine when credit lines froze...


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Social Media Runs 26 Miles

I recently crossed #1 off my life fulfillment list: Running the Boston Marathon - my first. I trained for five months - and committed to raise more than $5,000 to run the race in honor of cancer victims and patients.

I've never really fundraised before. Timing wasn't great, with the economy making it much harder for everyone to part with money, even for a good cause. So, I took what I learned from using social media for clients.

Post-Headline Blues

A couple weeks ago, I had the thrill of a great -- no, absolutely perfect placement. On-message, no competitors included and two or three quotes that I tacked on my fridge (not kidding and yes, my wife thinks I'm crazy).

It was a long time coming. Months of back-and-forth with the blogger finally paid off. A brief celebration with the client and the team, and then the client asked... "so what's next?"


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