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The PR Report
Strategies & Actions
July 2009



This month's issue is all about voices: how to be heard -- and how to have impact.

Cross customers, timid tweeters or Java giants. Whether plastered on a billboard or just one person at their computer, the effects of a voice -- in dissent or appreciation -- can be immense.

So raise yours, and get the conversation going.
 
Too Late to Tweet?

When you're in the middle of the storm, it's hard to remember that some people are still pulling their boots on.

Most companies, including many that are quite sophisticated in their marketing, are still sorting Twitter out. So here are the beginnings of simple answers to common questions...


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Thank You for Caffeinating

Hi, my name's Rachel and I'm a caffeine addict. 4 years and counting, thankyouverymuch. You may have spotted me at Kenmore station weekdays at 8am, waiting for the 57 and clutching my steaming travel mug like it's a rope and I'm Indiana Jones in a pit of snakes.

With a dedicated market of die-hard customers, it makes perfect sense that java industry giants are battling tooth and nail for the title of Coffee King. And the up-and-coming contender might surprise you...

USAirways: Customer Care?

Goodbye, US Airways! You've been dumped -- my son is "breaking up" and calling it quits. Here's what you lost: one customer's loyalty -- and the thousands of dollars that goes with it...

It sounds stupid, but like most fights, it began with the small stuff...

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