High Tech Public Relations and Marketing Blog – Corporate Inklings
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Customer Reference Programs That Pay Off
Customer Reference Programs That Pay Off

Corporate Ink's Newest Market Brief Details How to Make Them Shine
 
A select group of technology marketing executives revealed that their customer reference programs are coming up short, according to the latest market brief from Corporate Ink.  Top findings from the brief include:
  • 75 percent are concerned about 'over-using' a small group of customer references
  • 75 percent have no designated resources for managing a customer reference program
  • 60 percent could do a better job of tying incentives to the value a customer brings to the organization

Read the release

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