How much does Air Canada spend on its CRM solution? Whatever – it needs a…
In our latest B2B marketing & PR guidebook, we discuss the ever important topic of relevancy and how to strategically build it into your programs.
The guidebook will show you how to think about relevancy in the context of four core pillars:
And we even included a handy worksheet at the end to help you build relevancy into your specific campaigns and initiatives.
Download the guidebook here and if you want to learn more or have questions, we’re always happy to chat.
Also stay tuned for our next guidebook on measuring program impact.