We’re welcoming listeners back to The Bean Pod with the first episode of the new year. Our resolution was to find great new guests who can lend their unique expertise to us and our listeners, so we’re kicking things off talking about social media marketing with James Garvey of GCAi, an innovative digital marketing agency:
John Costello sat down with James at the GCAi headquarters to talk about the questions that business leaders often have about social media. They covered the true definition of social media marketing (1:35), why big data has become the driving force behind each platform (4:40) and the turning point when social media became media, full stop (5:55).
They also discussed some tips and best practices, including how to overcome the death of organic reach (6:15) and how to ensure successful campaigns by identifying the key performance indicators you most want to optimize for and working backward from there (9:15).
As John and James mention, businesses will find that combining digital marketing and social media provides a wealth of data to test, tweak and determine what’s resonating most with buyers, even for B2B brands (12:50).
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