Marketing CSR and sustainable business practices (Podcast)

Bean Pod podcast

The Bean Pod is joined this week by Luke Stephan, partner at Keene Advisors, to discuss the importance of corporate social responsibility (CSR) and sustainability in today’s business landscape. 97% of businesses consider sustainability “highly important,” and a third of consumers are now choosing to buy from brands that are doing social or environmental good.

Luke joined John and Erin of Corporate Ink to discuss why CSR and sustainability efforts are increasing (3:19), how companies are self-evaluating and receiving third-party certification (7:11), how changing regulatory policy could impact areas like the environment, corruption and labor (11:14) and how consumers can identify sustainable brands (18:00).

Keene Advisors provides a broad range of transaction and corporate finance advisory services, including on corporate sales, divestitures and capital-raising transactions. Keene Advisors leverages technology and smart storytelling to deliver outstanding advice and services to a diverse client base across the United States and Canada. The firm seeks to promote positive, lasting change in the world through charitable donations and active participation in charitable and civic organizations. Keene Advisors received B Corporation™ certification in recognition of its high standards of social and environmental performance, transparency and accountability.

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