How to make event marketing worth your effort (Podcast)
When done right, event sponsorship and attendance can be a great way to reach prospects and get face time with the media. Charlotte Jolicoeur joins this week’s episode of The Bean Pod to share her tips for effective event attendance. Charlotte reminds us how important the lead up and follow ups to events are (3:20), offers tips on the kind of collateral to bring along (4:09) and tells us why she’s bullish on S.W.A.G. and bearish on swag (6:30).
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