Lessons from social marketing: Effectively driving behavior change (Podcast)

Bean Pod podcast

Erin Caldwell joins this week’s podcast to talk about how marketers can drive social change for issues from recycling to carpooling to energy conservation. The takeaways apply to marketing across the B2B, B2C and nonprofit marketing spectrum.


Erin and John discuss why changing attitudes doesn’t necessarily mean that behaviors are changing (2:40), how to make issues resonate with people (10:30) why altruism might not be the most reliable way to drive charitable contributions (15:47) and how marketers can capitalize on internal and external motivations.

Speaking of social marketing, check out Erin’s blog post on how marketers have the power to change the world