Carol Meyers, the former CMO of freemium marketing champion LogMeIn just spoke to our quarterly gathering of marketing vps about creating an environment that makes freemium work, what doesn’t, and why it’s growing in importance.
We found it so compelling that we’ll be doing our next market brief on the topic – email us if you’d like to see a copy.
For the moment – here are the top take-aways:
If you’re thinking of rolling out a freemium strategy, email me with questions. We’ll try to answer them in our brief.