Four tips for maintaining work-life balance in PR

It’s no secret that managing work, relationships and extracurricular activities can be a challenge. At Corporate Ink, we stress the importance of unplugging and relaxing, because we know that our teams perform at their best when they aren’t burned out. While it may seem impossible to “have it all,” there are ways to manage your time so you can live a happy, balanced life. Here are five tips to help maintain a healthy work life balance in PR:

  1. Be present: One of the most important things people can do in the PR world is be present and mindful. As simple as this sounds, this can be a difficult skill to master. With the distractions of technology and the pressure to get more done quicker, it can be easy to feel overwhelmed and a bit scatterbrained. However, if you can focus your energy on each task at hand while at work, you will be able to complete assignments quicker and more efficiently – allowing you to accomplish more without having to take tasks home.
  1. Set realistic goals and expectations: In order to maintain a healthy work-life balance, it’s important to set realistic goals and expectations for yourself and others. This will help you prioritize assignments and manage your time wisely. At the end of each day, make a list with the next day’s tasks and then prioritize them. By mapping out your next day while your brain is still fresh, you ensure that you complete the highest priority tasks first and don’t forget anything overnight – but you also get to disengage and refresh overnight.
  1. Unplug: Technology has made our lives easier in many ways, but it has also created expectations of constant accessibility. While it’s imperative to complete work tasks, it’s also important to unplug after work and enjoy the moment. Eat dinner away from your phone. Take a walk. Read a book. If you need to check work emails, schedule time to do so rather than constantly looking at your email or phone. It’s important to make time for your life outside of work so you can be happier and more focused at work.
  1. Life outside of work: We all have things we enjoy doing outside of work, and we need to ensure we’re actually doing them. Spend time with family and friends on the weekends, but make sure to engage to clear your mind from daily work stress. It’s much easier said than done, especially in the PR and marketing fields with increased workload and the need to service clients 24/7. Fully engaging and enjoying the moments you’re away from work will help boost morale and overall happiness. Do yourself a favor and avoid the dreaded burnout by not checking email while enjoying the company of others.


Check out our recent podcast episode with Corporate Ink Vice President Greg Hakim, who explains why when people like where they work, they make smarter decisions, and how Corporate Ink invests in balancing life both in and outside of the office.