It’s NFL draft week: a perennial favorite of mine on the sports calendar. If you’re an executive that communicates with the media, it should be must-watch programming for you, as well. Whether you’re a casual fan or a die-hard, couldn’t pick Tom Brady out of a lineup or hate football altogether, the thought leadership lessons that will be taught over the next several days are critical.
Tune into ESPN for any of this year’s draft programming and you will encounter the incomparable Mel Kiper, Jr. A draft analyst for ESPN since 1984, Kiper exhibits the traits that keep media continually coming back for more. It doesn’t matter if your business is football, technology, media or the supply chain, there are certain spokesperson characteristics that make a good source for the media. Here we’ll review some of the traits that have made Kiper a true thought leader in his field for more than 30 years and the lessons you can apply to your interactions with media.
Maybe you’ll be glued to the TV with your favorite team’s jersey on or perhaps football isn’t your thing. Either way, if your job has you interacting with media or an audience of any kind, you owe it to yourself to watch later this week for a few critical lessons from the pros.