Corporate Inklings

Insight into the world of tech, marketing and PR.

December 3, 2010

Stupid billboard – or key differentiator?

Every day on my way to work, I pass a big billboard for St. Elizabeth’s Hospital. Included on this big billboard is a big digital clock […]
November 30, 2010

TSA – Not So Bad

Like several million other travelers, I was dreading my trip to the airport last week. I had no real desire to have my pseudo-naked body show […]
November 24, 2010

When Marketing Hits the Supply Chain Failure: Not There Yet

There’s a lot written in the supply chain world about sales and operations planning. About the need for marketing and the supply chain to work together […]
November 10, 2010

Be Careful What You Promise. (Especially When You’re Marketing.)

So here’s a little story about retail, and how our expectations place ‘unfair’ burdens on anyone selling – but too bad. That’s how it is. Because […]