Corporate Inklings

Insight into the world of tech, marketing and PR.

August 4, 2011

Another Acquisition: What Went Right

Another one of our clients just got acquired. Earlier this month, TriGeo was bought by SolarWinds, highly regarded for its ability to build an impressive suite of […]
August 3, 2011

3 Reasons Twitter Chats Rock

  The popular complaint about Twitter is that it can be too much talking-to-yourself, and overwhelming to boot. Twitter chats, though, are another story. A page […]
July 29, 2011

Getting ‘Camera Ready’ Before Your First Shoot: 5 Steps to Successful Video Interviews

Congratulations, you’ve scored your first on-camera interview. And you’re a master at phone interviews, so a video interview should be a piece of cake, right? Well, […]
July 28, 2011

Social Media Faux Pas – Hijacking Hash Tags

There aren’t too many rules governing the use of hash tags on Twitter – but there’s one pretty important one to pay attention to:  Never hijack […]
July 27, 2011

PR Ninja, Social Media Guru, Marketing Rockstar – Oh Mud!

We’ve all seen people on LinkedIn with non-traditional sounding titles. Are these annoying or clever?  It’s a hotly divided topic. A recent survey by PRNewser Poll found: […]
July 18, 2011

Blogging on Blogs #1: Reaching Your Audience, Sharing Personal Interests

A lot of B2B businesses are blogging, but not quite as many are gaining the audience they want. This is the first of what will admittedly […]
July 13, 2011

Guest Post: Building the Sales and Marketing Machine That is Now Silicon Valley Bank

I joined Silicon Valley Bank in 1995 and the experience has shaped me in a lot of ways including how I now think about marketing and […]
July 11, 2011

B2B Daily Deals – Do Your Customers Want ‘Groupon’ Pricing?

The daily coupon deals flooding your inbox aren’t just for cheap eats anymore. Last month, a UK start-up, SME Discounts, threw its hat in the ring […]
June 30, 2011

Guest Post: A Three-Tiered Structure to Build Marketing and Sales Synergy

Earlier this month, I got to speak with a roomful of some of Boston’s smartest VPs of marketing for fast-growing tech companies. It was an informal […]
June 29, 2011

Triple Play: Three Customer Service Truths Comcast Knows

Last week, Comcast announced it will cut down its service appointment windows to two hours or shorter by next year. Bravo—especially for the company that earned […]
June 21, 2011

Analyst Relations: Seven Tips for Getting More for Your Money

Analyst programs are coming on strong these days – and rates are going up. A good program is worth its weight many times over, and the […]
June 20, 2011

Five Easy Ways to Improve All-Hands Meetings

How many employees look forward to the once-a-month mandatory meeting where the CEO matter-of-factly dishes out the latest updates and expectations? I just sat in on […]
June 17, 2011

Three Tips for Working with Bloggers – The Right Way

Originally featured on Bop Design’s ‘Bop Blog.’ A few years back TechCrunch published what I consider to be The Blueprint for approaching bloggers – and these tips still resonate. Brian […]
June 16, 2011

Get Fired. Start a Business.

  Originally featured on Eastward Capital’s ‘Venture Debt’ blog. OK, it’s the first time I’m outing myself on this. I started my PR firm 22 years […]
June 15, 2011

Oh, He Died?

Meeting with new companies is always exciting, and often inspiring. Yesterday, we met with a successful, privately held company that is struggling to come out of […]
June 10, 2011

Got Content? Six ‘Sniff Test’ Questions to Ask Yourself

B2B buyers are skeptics, in general. After all, B2B marketers (none of my clients of course) have been known to hype a product before its really […]
June 7, 2011

Four Tips for Driving Traffic at Trade Shows

The annual ISM Conference – the annual all-star event for supply chain practitioners – is hot again. But some booths were distressingly empty. The best booths […]
June 6, 2011

Messages: Are Yours Working?

We all talk to ourselves. But when you go too far, people think you’re boring, lonely, or possibly off your rocker. So how come companies get […]
May 27, 2011

Visible Masses of Water Droplets

As Wendy Schuchart @CIOMidmarket pointed out last week, IT’s list of overused buzzwords has a new #1 offender: cloud. Here’s the IT company’s dilemma: embrace the […]
May 23, 2011

Marketing and PR Lessons from the New York Jets

The New York Jets came up just short again – and we’re not talking Super Bowl this time. The Jets were a finalist for the “best […]
May 18, 2011

How to (Almost) Become the Next Lady Gaga on Twitter

Apparently, Lady Gaga just hit a social media milestone: 10 million followers (or, little monsters, as she likes to refer to them). My follower count seems […]
May 16, 2011

He’s Just Not That Into You or Why Companies’ Social Networking Can be Like a Bad Date

I just read an IBM survey about what companies expect when they embrace social media – and guess what:  It’s a whole lot different than what […]
May 13, 2011

Why Phone Pitching Doesn’t Make You a PR Dinosaur

Does phone pitching sound like a pre-historic way of reaching reporters? Twitter, video, LinkedIn, etc.. have been touted as the new way to engage with reporters […]
May 6, 2011

Mobile Barcodes: Coming to the B2B Space?

Dan Brennan talks on mobile barcodes and their potential for moving from the business-to-consumer space to the business-to-business space.  
May 4, 2011

Video On Demand: Not So Fast…

It wasn’t all that long ago that the recording industry insisted that music downloads could be prevented, and the happy economic ecosystem that supported multi-million-dollar paydays […]
April 28, 2011

How Leveraging Customers for PR is Kind of Like Building a Good Basketball Team

When someone is looking to make a purchase – whether it’s lunch or a $40k IT solution – a review from a peer is far more […]
April 22, 2011

Good Customer Service – Not That Hard

A year ago, when I gave up my seat on an over-booked flight for another passenger, a certain discount airline rewarded me with two free round-trip […]
April 15, 2011

I

It’s hard to work with supply chain companies and not be very excited about the work they do right now. In the 15+ years, I’ve been […]
April 12, 2011

Have you heard of Epsilon?

If you are a customer of Capital One, Best Buy, Walgreens, TiVo, or J.P. Morgan Chase, you’ve probably heard that name once or twice over the […]
April 5, 2011

“His best blog post ever” from @Newssource Twitter stream

A recent piece by Mashable covers a new way that marketers are using Twitter and shortened URLs to direct people to positive, real-time ‘tweet reviews’ of […]
March 18, 2011

Link Building for SEO: The Five Steps

Greg Hakim lays out the five steps of effective link building as part of a good SEO strategy.    
March 17, 2011

When Do You Pitch the “Japan” Story?

I know there are many complex considerations shaping when and how we speak to the implications and consequences of the tsunami, especially in the supply chain, […]
March 15, 2011

Mac and Cheese as News? Puh-leeze.

I was shocked to see Mashable’s recent article about Kraft enticing mac & cheese tweets. Hello Mashable: This ain’t newsworthy. It’s been done. For years. Granted, […]
February 22, 2011

Be Known or be Trusted: Fighting the Data Tide

Earlier this month, Cisco shared its predictions for a 92 percent compounded annual growth rate of worldwide mobile data traffic between now and 2015 –that’s 26 […]
February 18, 2011

RSA Conference 2011: Three Emerging Themes

George Robertson reports from RSA Conference 2011, and shares what topics are trending at the event.