Corporate Inklings

Insight into the world of tech, marketing and PR.

June 15, 2011

Oh, He Died?

Meeting with new companies is always exciting, and often inspiring. Yesterday, we met with a successful, privately held company that is struggling to come out of […]
June 10, 2011

Got Content? Six ‘Sniff Test’ Questions to Ask Yourself

B2B buyers are skeptics, in general. After all, B2B marketers (none of my clients of course) have been known to hype a product before its really […]
June 7, 2011

Four Tips for Driving Traffic at Trade Shows

The annual ISM Conference – the annual all-star event for supply chain practitioners – is hot again. But some booths were distressingly empty. The best booths […]