Corporate Inklings

Insight into the world of tech, marketing and PR.

January 12, 2012

I Have a Dream…

Not nearly as profound as that of Martin Luther King, Jr.’s  – but a dream nonetheless. It’s all about taking risks (and if you’re anything like […]
January 10, 2012

Bring Back the Secret Shoppers

They say a host should spend a night in the guest room to see how it feels. Businesses ought to do the same thing. The other […]
January 9, 2012

Wayback Machine: 1989 – My First Year Running Corporate Ink

I’ve been running Corporate Ink for 24 years. That’s longer than I’ve done anything else (except being married). In that time, we’ve worked with dozens of […]
January 4, 2012

Effort ≠ Results

I saw a blog the other day hyping a whitepaper talking about how marketers can drive revenue – and not just brand awareness. That someone is […]
December 20, 2011

Keeping Score: What Net Promoter Tells Us

Each year, I learn the most about our clients, and our company, by asking our clients to answer 6-7 simple questions. It’s called Net Promoter™ – and […]
November 30, 2011

Public Relations Is…

Public relations is constantly evolving thanks to the introduction of new social media channels and the broadening scope of what PR professionals “do”. So, it makes […]
November 10, 2011

The ABCs of Selling, from Three Top CEOs

There’s nothing like hearing a CEO talk about sales. I just heard three of them – all men – talk about the real deal of selling: […]
November 4, 2011

What the Futurists Know: 10 Trends in Internet Use

It’s not often I’m sitting at the table with a guy who advises Obama, Google and Sarkozy. But Jeff Cole, who leads the Digital Future report […]
October 18, 2011

PR Lessons From the Red Sox (It’s Not All Bad)

The Red Sox are a train wreck, and sports writers, bloggers, and radio show-callers are having a field day. Quite the PR headache, isn’t it? Maybe […]
October 5, 2011

Three ‘Keys’ to Solid Sound Bites

You’ve probably heard the old adage, ‘It’s not what you say, but how you say it…’ It’s a little cliché, but when it comes to an […]
September 30, 2011

Guest Post: The Challenge of Selling in the New Normal… And What To Do About It

Scott Willard is CEO of BroadReach Partners, Inc. (broadreachpartnersinc.com), a sales consultancy specializing in accelerating measurable top-line growth Ah, the bliss of yesterday’s sales cycle. We didn’t […]
September 29, 2011

Guest Post: Selling to a Universe of One

Earlier this week, Mike Braatz spoke at our quarterly networking breakfast on what it took to turn Memento Security into the go-to resource for insight about […]
September 22, 2011

Inbound Marketing Summit 2011 – Embracing Your Negatives

The genius can be in the negative. That was the message delivered by Youngme Moon, Chair of Harvard’s MBA program, at last week’s Inbound Marketing Summit […]
September 16, 2011

B2B: More like Person to Person

Social media was one of the few things I had a handle on when I started at Corporate Ink about three months ago. I grew up […]
September 14, 2011

Is Brand the New #1 PR Goal?

Another one of our clients got sold this week. This time, it was healthcare IT client IntrinsiQ, LLC. That’s two so far this year, on top of […]
September 6, 2011

GM Crosses the chasm

So when does a Detroit car company act like a software company? When it has a new service to roll out. OnStar – the real-time, real-human […]
August 26, 2011

Business Travel Trends – Highlights from GBTA

The annual Global Business Travel Association conference, which attracts 1200 of the top players spending some $130 billion yearly on business travel – ignored the market’s […]
August 18, 2011

Press Tours Still Prevail — Even in an Online World

Long gone are the days of fat print pubs, million-dollar launch parties and Blackberry-free vacations, but when it comes to making lasting impressions and building relationships […]
August 8, 2011

The Wall Street Journal’s on the Line… Six Tips on ‘What Now?’

“My company on the front page of the business section of the Wall Street Journal.” 85% of the time, that’s the response we get from CEOs […]
August 5, 2011

Lead-gen and PR? Absolutely.

No one told me before I graduated that I’d be doing lead-gen. I’m a PR grad – so I figured it would be press releases, media […]