Corporate Inklings

Insight into the world of tech, marketing and PR.

January 10, 2012

Bring Back the Secret Shoppers

They say a host should spend a night in the guest room to see how it feels. Businesses ought to do the same thing. The other […]
January 9, 2012

Wayback Machine: 1989 – My First Year Running Corporate Ink

I’ve been running Corporate Ink for 24 years. That’s longer than I’ve done anything else (except being married). In that time, we’ve worked with dozens of […]
January 4, 2012

Effort ≠ Results

I saw a blog the other day hyping a whitepaper talking about how marketers can drive revenue – and not just brand awareness. That someone is […]