Corporate Inklings

Insight into the world of tech, marketing and PR.

May 31, 2012

What Does It Take to Make a New Hire Successful?

What does it take to make a new hire successful? With hiring picking up, this becomes a pressing question, again. We’ve hired a lot of people […]
May 22, 2012

Keep Work & Life Separate? A CEO’s Counterpoint

Earlier this month, Amy Bermar shared her “Three Biggest Mistakes Running a Business.” In the post, she cited the value of not doing it all and separating work from […]
May 11, 2012

Stop Trying So Hard: Writing for B2B

A simple lesson I’ve learned a few times – stop trying so hard. Last week, I learned it about writing for B2B. Inc. Magazine also published […]
May 10, 2012

Customer Experience: Ambition Trumps Resources (For Now)

Last week, I attended a networking gathering of customer experience enthusiasts, hosted by Fidelity and the CXPA. The demographics were pretty representative of the discipline overall: […]
May 9, 2012

Four Things I Couldn’t Work in PR Without

We all have our bare necessities, those simple bare necessities, to forget about our worries and our strife. And although we aren’t in the jungle, without […]
May 8, 2012

How Much Do You Charge?

Sometimes people ask how much we charge – but billable rates are a dicey thing. No one wants to pay $250 an hour for someone’s time. […]
May 4, 2012

PR Confidential: Why Creativity is More Important than Ever

It used to take me hours to plan a media campaign. But now I can literally do in minutes. I remember sifting through a big bound […]
May 2, 2012

My Three Biggest Mistakes in Running a Business

I was reading The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It – and while I can’t say I took […]
April 26, 2012

Why I’m Tired of The Globe and Harvard

Q: How many times can The Boston Globe write about kids from Harvard? A: Never enough. In this town, it seems if you’ve gone to Haahvaad, […]
April 24, 2012

Word-of-Mouth Reaches the Boardroom. And for the Paycheck.

Verizon is feeling the pressure. One of the leaders in using Net Promoter™ customer feedback to drive customer loyalty and presumably improve service, is now in the […]
April 13, 2012

Lighten Up (Lessons from Microsoft IE9)

It might be in a blog post, on Twitter, or in a forum, but somebody is almost certainly poking fun at your business. A little fun at […]
April 12, 2012

Freemium Marketing – Where Does it Fit?

Carol Meyers, the former CMO of freemium marketing champion LogMeIn just spoke to our quarterly gathering of marketing vps about creating an environment that makes freemium […]
April 5, 2012

Automated PR – Singularity in Marketing

As artificial intelligence is being used more and more in the service industries – particularly customer service, as chat bots have illustrated (client Next IT could […]
March 12, 2012

Three Signs B2B PR is Changing for the Better

A lot more goes into running a PR firm than I thought pre-agency life, and our goals for growth at Corporate Ink far outnumber the hours […]
March 9, 2012

What if We Never Write Another Press Release?

We talk about that a lot lately. Mostly to reinforce how much PR is changing – and what passed for ‘savvy PR’ doesn’t cut it anymore. […]
March 6, 2012

“I’ve made a huge mistake.”

Ever send your media list … to your media list? Misspell an executive’s name in a press release? Send a sensitive email to the wrong client? […]
February 23, 2012

Content Marketing: Fuel for SEO and Lead-Gen

Content creation isn’t easy, but it sure is impactful. The power of content goes well beyond boosting search positioning and garnering readership – it can actually […]
February 2, 2012

PR Doesn’t Stand for Press Release

What do you think of when you think PR? Is it just pitches and press releases? If so, we’re a little offended – but with a […]
January 23, 2012

How Customer Satisfaction Surveys Tell the Future

It’s funny – just asking customers what they want more of is one of the best ways to see where the market is heading, and where […]