Corporate Inklings

Insight into the world of tech, marketing and PR.

April 24, 2012

Word-of-Mouth Reaches the Boardroom. And for the Paycheck.

Verizon is feeling the pressure. One of the leaders in using Net Promoter™ customer feedback to drive customer loyalty and presumably improve service, is now in the […]
April 13, 2012

Lighten Up (Lessons from Microsoft IE9)

It might be in a blog post, on Twitter, or in a forum, but somebody is almost certainly poking fun at your business. A little fun at […]
April 12, 2012

Freemium Marketing – Where Does it Fit?

Carol Meyers, the former CMO of freemium marketing champion LogMeIn just spoke to our quarterly gathering of marketing vps about creating an environment that makes freemium […]