Corporate Inklings

Insight into the world of tech, marketing and PR.

May 8, 2012

How Much Do You Charge?

Sometimes people ask how much we charge – but billable rates are a dicey thing. No one wants to pay $250 an hour for someone’s time. […]
May 4, 2012

PR Confidential: Why Creativity is More Important than Ever

It used to take me hours to plan a media campaign. But now I can literally do in minutes. I remember sifting through a big bound […]
May 2, 2012

My Three Biggest Mistakes in Running a Business

I was reading The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It – and while I can’t say I took […]
April 26, 2012

Why I’m Tired of The Globe and Harvard

Q: How many times can The Boston Globe write about kids from Harvard? A: Never enough. In this town, it seems if you’ve gone to Haahvaad, […]