Corporate Inklings

Insight into the world of tech, marketing and PR.

May 11, 2012

Stop Trying So Hard: Writing for B2B

A simple lesson I’ve learned a few times – stop trying so hard. Last week, I learned it about writing for B2B. Inc. Magazine also published […]
May 10, 2012

Customer Experience: Ambition Trumps Resources (For Now)

Last week, I attended a networking gathering of customer experience enthusiasts, hosted by Fidelity and the CXPA. The demographics were pretty representative of the discipline overall: […]
May 9, 2012

Four Things I Couldn’t Work in PR Without

We all have our bare necessities, those simple bare necessities, to forget about our worries and our strife. And although we aren’t in the jungle, without […]