Corporate Inklings

Insight into the world of tech, marketing and PR.

November 19, 2012

Smarter Hiring: 5 Secrets We Learned The Hard Way

I never bought the so-called rule that 1 in 3 hires will wash out – so we rig the stats in our favor, with some tough […]
October 26, 2012

3 Cybersecurity Trends for 2013

As a security PR firm, we know that the cybersecurity industry is often defined by conflict – between convenience and risk, hype and genuine threats, or […]
October 5, 2012

Apple & the NFL: Customer Relations, the Right & Wrong Way

I’m first to admit that I know little-to-nothing about football other than to root for the Patriots as a Mass native, but who could ignore their […]
October 4, 2012

The 4 Toughest Issues for CMOs? Here’s 2 of Them

You’re not alone. That’s the silver lining from a recent event of CMOs, entrepreneurs and marketing-aware CEOs on the top pain points facings organizations today – […]
September 28, 2012

Nokia Learns the Hard Way: In 2012, Deception Isn’t an Option

As cameras started appearing in just about everyone’s phones (and pockets) and social platforms like Twitter gave a true 24-hour voice to the public, our world […]
September 24, 2012

Integrity and the Cowboy CEO

The other day, I had the chance to meet with one of our client CEOs, Fred A. Brown. He’s not what I would call a ‘typical’ […]
September 21, 2012

Help Wanted? Traits for Success

The hiring market is back. Or so it seems – there’s much more chatter about finding and keeping the ‘right’ people. We hire one or two […]
September 20, 2012

The Power of 10 Minutes in a Dreamforce Keynote

We work with companies that are often way ahead of the market. Sometimes – through vision, smarts, passion and persistence – our clients are in the […]
September 6, 2012

How Well Do You Understand Your Own Products?

To best help your customers understand – and like – your product, you first need to understand all the ins and outs, strengths and weaknesses of […]
September 6, 2012

4 Jobs, But Not 4 Ever: What it Means for Employers

I’ve been thinking about four high-performing newly-minted workers and the choices they’ve made. It’s a telling picture – and may be a harbinger of what companies […]
September 5, 2012

Tenable Raises $50 Million

Big congratulations to our client, Tenable Network Security, on today’s announcement that it raised $50 million in A-round funding from Accel Partners. This is certainly a […]
August 31, 2012

So Many Gaps to Bridge; So Much Opportunity When It’s Done Right

Men and women. Dems and the GOP. Suppliers and customers. Sales and marketing. How is it possible that after all these years, we’re still talking about […]
August 31, 2012

5 Tips to Create More Effective Landing Pages – and Improve Conversions by 75%

Landing pages – one of the most crucial aspects of the inbound marketing equation. No matter how many resources you put behind a marketing campaign, if […]
August 21, 2012

What Does It Mean When PR Firms Can’t Write?

A high school friend – and one of the smartest guys I know – is reinventing his business. He started out in IT, became a reporter, then […]
August 15, 2012

Square’s Hook-Up: Closing Deals

The deal between Square and Starbucks may usher in micropayments for the everyman (in ways that Starbucks’ own mobile phone payment hasn’t). So far, so good. […]
July 26, 2012

The Myth of the Summer Slowdown

According to my friends in the non-PR world (and some PR pros, too), the summer months are supposed to be quiet – a time to get […]
July 10, 2012

Symbols in Your Customers’ Culture

IT buyers have common goals and interests – they want to find, buy and launch a solution that reduces cost and inefficiency. Because there is a […]
June 22, 2012

Would You Rather Open Sales Emails or Baby Pictures?

Would you rather have an email subscriber or a Twitter follower? For Dan Zarrella of HubSpot, he’d rather build his email list. He led last week’s […]
June 11, 2012

Why Most Business Books Don’t Work – and What to Do About it

I don’t read many business books. Maybe I should – plenty of smart people I really respect swear by them. But I find them kind of […]
May 31, 2012

What Does It Take to Make a New Hire Successful?

What does it take to make a new hire successful? With hiring picking up, this becomes a pressing question, again. We’ve hired a lot of people […]