Corporate Inklings

Insight into the world of tech, marketing and PR.

December 13, 2012

Amazon’s Data: The $12 Firelog Mistake

The other day, Amazon – that arbiter of online customer experience – made a mistake. It shipped the wrong product. Twice. And didn’t know how to […]
December 6, 2012

What Can Endorsements Do For You?

A powerful endorsement can make or break a deal – or in President Obama’s case, a campaign. Just ask Governor Christie and Mitt Romney. Gov. Christie […]
November 21, 2012

Inbound Marketing: A Magic Pill For Driving More Leads?

HOORAY INBOUND MARKETING!! It’s tough not to get swept up by the inbound marketing hype machine these days. Leads, demand generation and more leads – that’s […]
November 19, 2012

Smarter Hiring: 5 Secrets We Learned The Hard Way

I never bought the so-called rule that 1 in 3 hires will wash out – so we rig the stats in our favor, with some tough […]