Corporate Inklings

Insight into the world of tech, marketing and PR.

September 12, 2013

Did That Innovation Consultant Really Tell Me to Think Inside the Box?

I’m not a fan of “think outside the box” – a saying that’s used and abused from boardrooms to Blue’s Clues. I cringe when I hear […]
September 6, 2013

3 Common-Sense Strategies to Highlight Marketing’s Sales Impact

Marketing should drive sales. Good marketers know this. Great marketers can prove it. HubSpot CMO Mike Volpe – who knows a thing or two about connecting […]
August 29, 2013

Know Your Audience, And Where They Live

Establishing lifelong customers depends on intuitive outreach, influenced by behavioral tendencies, with lifecycle in mind. To this point, segmentation has been largely dictated by where customers, […]
August 27, 2013

Top 6 Content-Marketing Takeaways from Inbound ’13

What do you get when you bring 5,000 socially-and digitally-inclined marketing execs together in one city?  A ton of strong, practical and ready-to-implement inbound marketing ideas. […]
August 26, 2013

What to Look for in an Email Marketing Automation Platform

Email, snail-mail, fax, phone…the mediums for communication these days are almost endless. But as your Rolodex gets bigger, how can you manage who gets what and […]
August 14, 2013

How To Delegate, When You’re Not the Boss

If you’re in a position that lingers in the vast space between management and entry- to near-entry level, you’re probably being faced with a new, awesome, […]
August 2, 2013

4 Tips for Faster Writing

Writing is an art. Art requires patience. Unfortunately, patience isn’t an option. Chances are, you need well-written and compelling content as quickly as possible, which means […]
July 19, 2013

Stay Connected: Four Apps for the Marketing Professional

I have about 100 apps on my phone–and I hardly use any of them–but here are 4 that I couldn’t live without. Tempo AI Meet the […]
July 15, 2013

Senior HARO Editor turned PR newbie, Tips for HARO beginners

For all the PR professionals out there, seasoned or new, it’s crucial to connect with the media in a timely and convenient way. One tool that […]
June 20, 2013

5 Steps to Finding Your Target Market

So your business model is flawless. Your products and services are revolutionary. They’re going to change the industry and everyone needs to get on board before […]
May 23, 2013

Complain? Who, Me?

Consider it the anti-Twitter, anti-social media move: No more complaining. I’m in. But it turns out I’m kind of late to this party.  AComplaintFreeWorld.org  has sold […]
May 20, 2013

4 Reasons Why Dilbert Rocks. And What Gamification Needs to do Better.

I haven’t read Dilbert in years. But Scott Adams can still puncture the balloon. The latest: Gamification, marketing’s favorite new toy.   What’s right about this? […]
May 20, 2013

3 Ways to Smash Your Creative Block in Less than 10 Minutes

It happens to all of us: you’re cruising along, powering through projects and assignments, and suddenly you hit a wall. Bam. That once roaring river of […]
May 16, 2013

Why PR is More Interesting Than Being a Reporter

Next year marks 25 years in PR for me. I switched after writing about 2,500 newspaper stories from a whole bunch of different countries, and the […]
May 10, 2013

When Tragedy Strikes: A PR Checklist

When it comes to handling public relations during tragedy, the best advice is simple: Less is more. It’s clear to most (though not everyone, unfortunately) that […]
May 6, 2013

Communicating to Shareholders? Not All Private-Company Matters Are Private

Our partners in Worldcom – the world’s largest partnership of independently owned PR firms – represent some of the top thinking across PR and marketing disciplines. […]
May 3, 2013

RE: AC Opening – Let’s Connect on the Phone

Phone interviews are a critical step to getting your foot (literally) in the door. It’s the first chance you have to bring your resume to life, […]
May 1, 2013

A Fresh Take On Measuring The Value Of Marketing

We spend a lot of time talking about how to best measure the impact of media placements, tweets and paid content in this industry – even […]
April 15, 2013

SEC’s Social Media Ruling Leaves Much to Be Determined

By Mary Conway, Conway Communications Last week’s ruling from the Securities and Exchange Commission about the use of social media to satisfy fair disclosure for corporate […]
April 1, 2013

Will Technology Kill Creativity?

For some of us, toting a smart phone wherever we go is basically a gateway drug. First you’re just watching for an important email, then you’re […]
March 29, 2013

3 Digital Marketing Tips From 100 Years Ago

Claude C. Hopkins never wrote a blog post. He didn’t need to optimize for mobile devices or decide whether to use Flash. He never ran a […]
March 21, 2013

Pinterest Unveils Web Analytics Tools

For B2B companies, Pinterest’s ROI and measurability have been unclear. Last week, Pinterest gave B2B marketers a new incentive to rethink the platform when it unveiled […]
March 7, 2013

How Do You Sell To CIOs In A Changing Market?

That was the topic of a packed breakfast I attended last week in Boston. (In an unusual bit of timing, we also co-sponsored one about selling […]
March 4, 2013

“Showing Up” And Yahoo!’s Message To Employees

Yahoo! had an important message for employees last week: Get yourself into the office. But the policy — whether or not you agree with it — […]
February 22, 2013

In Defense Of The Paper To-Do List

Corporate Ink employees fall into two camps when we talk about to-do lists: The paper lovers. Fanatics of a dying art form – handwriting – who […]
February 8, 2013

Why Managers Earn Less

I heard a story the other day, about a senior executive whose young son was beginning to understand how the world works, and the money flows.  […]
February 7, 2013

What Color Is Your Belt?

No, this is not a mind-trick. It’s a way to think about sales, and life, and the endless art of doing what we do, but better. […]
February 4, 2013

3 Rules for Smarter Sponsorships: The Socially Dirty Underbelly

Every week, I hear about another company looking for a demi-celebrity to endorse a product, or spice up an event. That’s cool, sometimes. But other times, […]
February 1, 2013

PR Confidential: PR Versus Publicity

It’s a semantic question.  What is the difference?  Seth Godin articulates his vision on his blog below: Publicity is the act of getting ink. Publicity is […]
January 30, 2013

Good Advice In A Bad Situation

The best advice is also the hardest, especially in times of crisis – and the rules of the game are mutating – in this new social […]
January 23, 2013

MIT’s Mistake –One Man, One Life

A few years ago, MIT was reeling from student suicides, and publicly vowed to be better at protecting the nearly-grown children it educates. Last week, it […]
January 17, 2013

Trade Show ROI? 4 Ways to Get More of Everything You Want

The first trade show of the year opened with a quiet thud. CES’s 3,200 exhibitors may have gotten what they paid for, but unfortunately, almost none […]
January 2, 2013

How Does The Zipcar Acquisition Improve Avis’ Brand?

Zipcar is the best of both worlds for young professionals living in Boston – the convenience of a car without the sky-high parking costs and a […]
January 2, 2013

7 Questions to Ask Before Launching an Integrated Marketing Campaign

There are many pieces to the integrated marketing puzzle. When constructed properly, the outcome can be a thing of beauty.  But if one or two puzzle […]
December 13, 2012

Amazon’s Data: The $12 Firelog Mistake

The other day, Amazon – that arbiter of online customer experience – made a mistake. It shipped the wrong product. Twice. And didn’t know how to […]
December 6, 2012

What Can Endorsements Do For You?

A powerful endorsement can make or break a deal – or in President Obama’s case, a campaign. Just ask Governor Christie and Mitt Romney. Gov. Christie […]