Insight into the world of tech, marketing and PR.

May 8, 2017

Risky business: How to handle PR nightmares

Is all press good press? Sincerity is the key to recovering from public relations crises. Corporate Ink shares how to master crisis management. In the last […]
May 1, 2017

Push vs. pull marketing: How millennials are changing the game

Though some members of other generations may give them a bad rap, millennials are challenging how companies have faithfully marketed their products for decades. Millennials may […]
April 27, 2017

Why every executive should care about the NFL Draft

It’s Draft Day – but why should communications professionals care? If your job includes media relations, we’ll tell you why you should be paying attention.  It’s […]
April 24, 2017

Marketers: Why aren’t you changing the world yet?

Marketers: It’s time to take up the mantle of societal change, and use our skills to make the world a better place. Here’s how.   Sometimes […]
April 17, 2017

The Boston Marathon: A $192M brand

$192,000,000. That’s the dollar value the Boston Marathon brings to the city. For the more than 30,000 runners, and the 600,000 or so families and friends […]
April 12, 2017
Bean Pod podcast

PR for robots? Why robotics companies need to take advantage (Podcast)

The robotics industry is set to grow to more than $130 billion in just two years. Gil Haylon joined The Bean Pod to discuss the challenges […]
April 10, 2017

Beyond the coverage: How to use media to drive pipeline

Scoring targeted, on-message media coverage is always a win – but it’s only the first step. After the story goes live and the initial excitement dies […]
April 5, 2017

From peer to peer: Seeking advice from other entrepreneurs (part 2)

In our last blog post, we noted that start-up founders often need to rely on soliciting advice from fellow entrepreneurs. When wading into uncharted territories for […]