Corporate Inklings

Insight into the world of tech, marketing and PR.

February 4, 2013

3 Rules for Smarter Sponsorships: The Socially Dirty Underbelly

Every week, I hear about another company looking for a demi-celebrity to endorse a product, or spice up an event. That’s cool, sometimes. But other times, […]
February 1, 2013

PR Confidential: PR Versus Publicity

It’s a semantic question.  What is the difference?  Seth Godin articulates his vision on his blog below: Publicity is the act of getting ink. Publicity is […]
January 30, 2013

Good Advice In A Bad Situation

The best advice is also the hardest, especially in times of crisis – and the rules of the game are mutating – in this new social […]