Insight into the world of tech, marketing and PR.

February 7, 2011

Off-Centered PR for Off-Centered People

If you’ve ever seen The Discovery Channel’s “Brew Masters,” you might have detected an aura of familiarity surrounding Sam Calagione, the show’s host and founder of […]
February 4, 2011

Can PR Help You Grow? 5 Questions to Ask to Know if You’re Ready

With the market picking back up, companies are revving up marketing. Which means they’re thinking about PR. What used to be a postpone-able expense, now feels […]
January 27, 2011

Two More Cool “Tweener” Apps: New Reasons to Sleep Less

The other night, I was hanging out in the kitchen, and there was my iPad, just sitting there, looking friendly. I should have called it a […]
January 25, 2011

Destination: To the Cloud

Spend any time in an airport and you’ll overhear some doozies in one-sided cellphone conversations. My recent favorites: “That’s one of our biggest value-adds,” “That’s an […]
January 24, 2011

Supply Chain Comes to the Rescue, Again, and Still No Respect?

This time, the supply chain will put an end to Americans’ love affair with salty snacks and sugary drinks. Yep. That’s right. Thanks to its supply […]
January 24, 2011

Qwiki – Hype? Or Hope?

If you read TechCrunch or care about what Google is trending, you already know about it. I’m not one for the mega-hype that tends to surround […]
January 6, 2011

A Twitter Fail Tale

On the Internet nobody knows if you’re a dog and on Twitter nobody cares if you’re an anchorman – or a famous movie producer. Just ask […]
December 17, 2010

Customer Intimacy: New Leaf or the Latest Fad?

Regardless of the motive – new customers are hard to come by or loyalty deserves to be rewarded – many companies are putting “customer intimacy” at […]
December 16, 2010

WikiLeaks: Marginalizing the Enemy

Forget about whether Julian Assange is right or wrong, sick or visionary. He’s definitely on the wrong end of the power game these days, and there’s […]