Corporate Inklings

Insight into the world of tech, marketing and PR.

April 9, 2015

What’s the Value of Public Relations, Anyway?

“You work in public relations? My brother is in advertising, too.” “Marketing, advertising, public relations… aren’t they all kind of the same thing?” Sound familiar? There […]
March 30, 2015

Four PR Hacks You Need to Know

There’s no quick trick to rocket your company to fame, however there are some hacks that you should be doing to make it easier and quicker […]
March 16, 2015

B2B Brands Are Embracing A March Madness Social Strategy

One tradition that marks the end of winter each year is March Madness. While television spots take the main stage, social media is increasingly becoming the […]
March 12, 2015

How B2B Market Pressures are Changing PR

We’re really proud to be a partner in Worldcom, the world’s largest partnership of independent PR firms. Our Dallas partner, Michael A. Burns & Associates asked us […]
March 2, 2015

Want to Work in PR? 4 Interviewing Tips You Need to Know

Public Relations is a leading industry to work in, and one of the most rewarding, particularly for college graduates holding a degree in marketing, communications, or business. […]
February 16, 2015

Three Simple Tactics to Increase Your Reach

Getting noticed by customers, prospects and media isn’t easy nowadays. For any business, reaching a wider audience is critical to expanding brand awareness and reaching new customers. […]
February 9, 2015

CFOs’ 7 Skills Essential for Real Influence

The new worker – and that’s us – can expect to change jobs at least 15 times in their career. That’s twice as many as 20 […]
February 2, 2015

PR Lessons from the Patriots: Deflategate to the Super Bowl

Sunday’s Super Bowl win by the New England Patriots over the Seattle Seahawks was unbelievable, to say the least. The majority of fans, outside of Patriots […]
January 27, 2015

3 Reasons to Take More Risks in 2015

We’ve all been told to “get out of your comfort-zone.” It’s a phrase uttered by business leaders across all industries. So why aren’t more of us […]
January 20, 2015

CFOs’ Top Tips for Closing the Deal

You spend months planning for an investor pitch, and the average investor takes just five minutes to decide whether they’ll back you or not. Disheartening, but […]
December 15, 2014

So, You Caught the Reporter’s Interest. Now What?

Grabbing the attention of a reporter isn’t an easy task. With journalists receiving nearly 12,000 emails a year– most of which they delete- the competition for […]
December 12, 2014

COMING OCTOBER 2015: HUBWeek, Boston’s Answer to SXSW

This just in- Boston is launching what promises to be a major networking event showcasing innovation across technology, education, medicine and the arts from October 3-10, […]
December 8, 2014

The Show Goes On: The Art to Customer Conference PR

1.8 million: The approximate number of conventions, customer conferences, trade shows, exhibitions and events held each year. 100: The approximate number of conferences reporters are invited to […]
October 24, 2014

Why 73% of Sales Pros Outperform the Competition

When sales kills it – no one demands to know what they’re doing right. Increasingly, they’re investing in social networks. The numbers – provided by Aberdeen […]
October 22, 2014

How to Tell Your Brand Story

Your product or service may be the muscle of your business, but your brand is its heart and soul. Even B2B companies are selling to people. […]
October 20, 2014

ROI Raises the Game for 2015

“How much revenue is marketing driving?” It’s the question of the day – and it’s getting louder. By 2017, marketing budgets are slated to outstrip IT spending. […]
October 13, 2014

CMOs As The New CEO: Love Your Inner Geek

If sales is a numbers game, marketing’s already joined it. It’s a major cultural shift, and it’s prompting CEOs and VCs from the South Bay to […]
September 19, 2014

Is Your App Design as Good as Your Web Site?

This week, one of the best web firms I know just told me that they’re getting out of web design, “because we can’t compete with the […]
September 18, 2014

3 Ways to Turn Pinterest Into a B2B Lead Gen Machine

When it comes to B2B marketing with Pinterest, the main idea is to drive quality traffic back to the company website, with the ultimate goal of […]
September 9, 2014

9 Lessons After 25 Years in the Business

Twenty-five years ago this week, I found myself out of a job. It wasn’t planned, and it turned out to be one of the best things […]
August 29, 2014

5 Tips to Break through the 12,000 Emails Reporters Receive–and Delete–Each Year

How do you cope when the reporters you want to target get 12,000 emails a year – and spike most of them? That’s our job–hitting it […]
August 22, 2014

The Seven Deadly Sins of Social Media

Managing your company’s social media accounts is fun and easy, right? A few posts here, a few “Likes” there, what’s the big deal? But are you […]
July 11, 2014

Harnessing the Social Power of Your Biggest Fans

The concept of brand “superfans” is not necessarily a new one. Consumers all over the world have been talking about their favorite companies and products online, […]
June 25, 2014

The Who, What, Where, and Why of Content Strategies

Creative content budgets are expected to swell this year, but most businesses are still struggling to string together an effective content strategy. Before jumping in to […]
June 10, 2014

The Art of Survey Creation

Executing survey campaigns can be extremely effective for our clients. The data gleaned from market surveys can be turned into press releases, market briefs and infographics, […]
May 20, 2014

So Who’s in Your Framily?

Yeah, there could be a new word. It might last for today’s social minute, or become another meme. In case you’ve been sleeping (or not watching […]
May 6, 2014

3 Signs You Need a Marketing Automation Tool

Have you considered making the leap to a marketing automation tool like Pardot, Marketo, Hubspot or Act-On? Deciding to use a new technology can be a […]
April 25, 2014

Rise of the Contributor and It’s Impact on the PR World

The model for newsrooms and publications is changing, and with that, reporting staffs are shrinking. For PR professionals, this means finding creative ways to make media […]
April 10, 2014

How B2B Prospects Consume Content

Content marketing tends to follow a playbook: content is created, qualified leads are identified and sales grooms them into buyers. But where does content go after […]
March 21, 2014

What Kind of Conference Do Your Customers Want?

There’s a lot to love about user conferences: The networking opportunities, the industry insights and best practices, the face–to-face conversations with customers – and of course, […]
March 10, 2014

4 Tips on Tracking Metrics and Your PR Campaign Decisions

PR has changed over the last decade, and gone are the days when campaigns were measured on “buzz” and “excitement.” Now, nearly every type of PR […]
February 26, 2014

A Reporter’s Perspective on PR: Making the Pitch a Win-Win

As a journalist, I got used to a full inbox. Every glance at my email came with the added adventure of sorting through another batch of […]
January 23, 2014

When Are Trade Shows Really Worth It?

Right now, our office is buzzing about trade show and conference season. Sometimes the benefits outweigh the costs, but many marketers don’t have the numbers to […]
November 21, 2013

The Psychology of Consuming Content

As marketers and PR pros, we’re creating content that typically falls into two types of layout categories: 1) Evenly distributed content (like a market brief) 2) […]
November 8, 2013

3 Tips for New Content Marketers

Everyone loves content marketing. It’s not hyperbole – 97 percent of marketers use it to some degree. Unfortunately, enthusiastically diving into a content campaign without really […]
October 25, 2013

5 Ways to Improve Your Monthly Newsletter, Today

Whether you’re sending it out through an email system or a marketing automation tool, here are a few tips to be sure your content is read […]
October 9, 2013

Google’s New SEO Guidelines: What You Need to Know

Since Google changed its Link Schemes guidelines on SEO a little over a month ago, the panic felt by PR folk has been apparent through blog […]
October 2, 2013

Social Media Science: 6 When & What Tips to Drive Social Engagement

A strong social media presence is essential to a strong marketing strategy – that’s nothing new. But there’s a secret to social media that many companies […]