Corporate Inklings

Insight into the world of tech, marketing and PR.

January 23, 2014

When Are Trade Shows Really Worth It?

Right now, our office is buzzing about trade show and conference season. Sometimes the benefits outweigh the costs, but many marketers don’t have the numbers to […]
November 21, 2013

The Psychology of Consuming Content

As marketers and PR pros, we’re creating content that typically falls into two types of layout categories: 1) Evenly distributed content (like a market brief) 2) […]
November 8, 2013

3 Tips for New Content Marketers

Everyone loves content marketing. It’s not hyperbole – 97 percent of marketers use it to some degree. Unfortunately, enthusiastically diving into a content campaign without really […]
October 25, 2013

5 Ways to Improve Your Monthly Newsletter, Today

Whether you’re sending it out through an email system or a marketing automation tool, here are a few tips to be sure your content is read […]