Insight into the world of tech, marketing and PR.

July 13, 2011

Guest Post: Building the Sales and Marketing Machine That is Now Silicon Valley Bank

I joined Silicon Valley Bank in 1995 and the experience has shaped me in a lot of ways including how I now think about marketing and […]
July 11, 2011

B2B Daily Deals – Do Your Customers Want ‘Groupon’ Pricing?

The daily coupon deals flooding your inbox aren’t just for cheap eats anymore. Last month, a UK start-up, SME Discounts, threw its hat in the ring […]
June 30, 2011

Guest Post: A Three-Tiered Structure to Build Marketing and Sales Synergy

Earlier this month, I got to speak with a roomful of some of Boston’s smartest VPs of marketing for fast-growing tech companies. It was an informal […]
June 29, 2011

Triple Play: Three Customer Service Truths Comcast Knows

Last week, Comcast announced it will cut down its service appointment windows to two hours or shorter by next year. Bravo—especially for the company that earned […]
June 21, 2011

Analyst Relations: Seven Tips for Getting More for Your Money

Analyst programs are coming on strong these days – and rates are going up. A good program is worth its weight many times over, and the […]
June 20, 2011

Five Easy Ways to Improve All-Hands Meetings

How many employees look forward to the once-a-month mandatory meeting where the CEO matter-of-factly dishes out the latest updates and expectations? I just sat in on […]
June 17, 2011

Three Tips for Working with Bloggers – The Right Way

Originally featured on Bop Design’s ‘Bop Blog.’ A few years back TechCrunch published what I consider to be The Blueprint for approaching bloggers – and these tips still resonate. Brian […]