Corporate Inklings

Insight into the world of tech, marketing and PR.

May 24, 2016

This month in PR and marketing: May 2016

The marketing and PR world is constantly evolving, and this month was no exception. Here are four recent stories that discuss what’s hot right now: 1. Has […]
May 17, 2016

Are you asking the right questions of your marketing data?

The rise in the sophistication and availability of marketing data analytics over the past several years has given marketers a new edge in determining the best […]
April 28, 2016

Local sourcing: An asset or a liability?

Chipotle’s months-long E. coli outbreak has had everyone talking about food safety. Between the media reporting a dramatic dip in sales, experts commenting on the future […]
April 15, 2016

What’s happening in the supply chain: Four news articles to read now

From sustainability concerns and transparency initiatives to constantly changing consumer preferences and the desire to innovate, there’s a lot happening in the supply chain. Here are […]
February 8, 2016

China and the next frontier of business travel

This may be a critical year for the business travel space worldwide, as the market demographics are shifting rapidly. According to a recent survey from CITS […]
January 28, 2016

A matter of trust: Building agency partnerships across the globe

Corporate Ink specializes in global expansion services, both for companies entering the U.S. and those expanding beyond American borders. We recently contracted with Paradigm Communications, based […]
January 26, 2016

Here’s the definitive answer to picking agency vs. in-house life

Spoiler alert: I won’t be giving you the definitive answer to the agency vs. in-house question in the next 700ish words. Sorry to disappoint with my […]
January 19, 2016

Holiday shopping isn’t what it used to be: What we learned in 2015

Last year, we experienced an incredibly abnormal holiday season. Between unseasonably warm weather, an oddly quiet Black Friday, prolonged holiday deals and less crowded in-store experiences, […]
January 12, 2016

Five reasons you should go to grad school for public relations

In the summer of 2013, I had to make a choice. As a rising college senior, I needed to decide if I would spend that fall […]
January 6, 2016

Is your mobile strategy to just “phone it in?”

In the early 20th century, the ubiquity of the Model T made it a necessity for businesses to have roadside billboards. At the tail end of […]
December 23, 2015

The year in review: 15 Corporate Ink milestones

The year was a successful one for Corporate Ink. We’ve grown our team, had opportunities to work with exciting companies across a variety of markets and […]
December 8, 2015

From TV to PR: How to help reporters help you

When I was a television reporter, I barely had time to take a five minute coffee break, and “lunch” was not in my vocabulary. The TV […]
December 3, 2015

Modern Supply Chains: Four Ways Millennials Have Changed Everything

It seems like everyone is talking about millennials – still. For the past few years, marketers, journalists and brands have been intrigued by this rising, highly […]
December 1, 2015

Freemium products still need premium marketing strategies

If you’re reading this while listening to music through a streaming audio service, then you’re probably more familiar with one of enterprise tech’s burgeoning concepts than […]
November 24, 2015

How to perfect your holiday social media strategy

As the holidays descend upon us once again and online promotions ramp up, social media can quickly become a noisy and crowded place to share your […]
November 19, 2015

Going global isn’t easy: Six tips for the expanding business

There’s no doubt that the world is getting smaller. Technological advances like the Internet, and now social media, are making it easier for companies to do […]
November 17, 2015

Three ways to stay ahead of the shifting analyst relations landscape

It’s no secret that the analyst landscape is shifting and smaller, industry-specific firms are becoming more important than ever before. As the industry becomes more crowded, […]
November 10, 2015

Avoiding customer service purgatory

This past month, I have been working with my mobile service provider to try and resolve a, what I thought would be, simple billing issue. Unfortunately, […]
November 5, 2015
First year job

What I learned in my first year of PR

Public relations is an exciting and rewarding industry in which to work. No day is ever the same, and nothing beats the high of delivering valuable […]
November 3, 2015

20 things we learned at Hubspot’s INBOUND 2015 conference

Corporate Ink is no stranger to HubSpot or its INBOUND conference; in fact, we’ve been attending the annual event since its early days. This year was […]
October 27, 2015

Teambuilding: Bowling our hearts out

At Corporate Ink, we work hard to deliver valuable, measurable results for our clients, and having a solid team that works cohesively and effectively is key […]
October 21, 2015

A Back to the Future homage: Marketing in the last 25 years

Today is a big day for cinephiles and fans of cheesy 80s pop culture. In Back to the Future II, Marty McFly traveled into the future […]
October 20, 2015

Harnessing the power of your social data

If you really want to maximize your industry impact and drive social engagement, you need to be savvy with analyzing your data. Knowing which posts generate […]
October 1, 2015

Four traits to look for in a content agency

Marketers know they need to produce quality content, but adding content creation to the ever-growing list of a marketer’s responsibilities is easier said than done. Typically, […]
September 29, 2015

Microcontent: Bite-Sized Content is the Next Big Thing

It wasn’t that long ago when many people would start their day by sitting down with a newspaper, a hot cup of coffee and a warm […]
September 10, 2015

Getting social: Building your personal brand

While using social media from a marketing and PR standpoint isn’t new, some professionals often forget to build out their own personal profiles, or have trouble […]
September 8, 2015

Yes, Earned Media Measurement Does Exist

A Q&A with Christine Perkett, founder of SeeDepth Measuring the effectiveness of media relations has long been a struggle for marketers. Tools that measure what actually […]
August 27, 2015

Share the wealth: Replicating Airbnb’s success

If you’re living in a city, there’s a good chance that you’ve contributed to the sharing economy, whether you know it or not. The sharing economy […]
August 18, 2015

Demand Generation and PR: Why the two must become one

The most successful brands – whether in business to business, business to consumer or the nonprofit space – find ways to tell compelling stories that speak […]
August 11, 2015

Is the Phone Pitch Really Dead?

The newsroom is shrinking, and reporters are busier than ever. Under pressure to meet deadlines with quality content that their readers care about, reporters are being […]
July 16, 2015

Solving the Puzzle, Working Together to Escape the Room

Corporate Ink recently visited one of Boston’s hottest attractions, Escape the Room, where after a long day of work, we decided to lock ourselves in a […]
July 15, 2015

Leveraging Our Agency PR Partner to Differentiate in a Crowded Travel Industry

By Katherine Wellman, vice president of marketing and product management, FlightView Winning in the travel tech space isn’t easy. It’s an ultra-competitive industry with numerous highly-entrenched […]
July 7, 2015

Why You Shouldn’t Cut Corners on Marketing Personalization

With the Apple Watch helping to kick start the boom of wearable technology, many consumers now have access to the internet, in multiple forms, wherever they […]
June 8, 2015

Everything You Need to Know About Working with the Media

A Q&A with Journalist Kira M. Newman Kira Newman is a technology and psychology journalist who has written more than 1,300 articles and seen over 13,000 […]
May 18, 2015

The “E” in “PESO”: Leveraging public relations in the new marketing model

  The marketing landscape has changed drastically in recent years, and today’s marketing program is no longer a mashup of standalone campaigns. Marketing success demands integration, […]
May 13, 2015

SEO Starter Pack: Simple Steps for Successful Optimization

Earlier this spring, Google rolled out a significant change in its algorithm to account for the high-volume of mobile searches taking place. While Mobilegeddon wasn’t the […]
May 8, 2015

How To Maximize Positive Media Coverage

Landing a great piece of media coverage takes a lot of skill and effort. For the best results, you must take the time to identify a […]
April 30, 2015

Opening the gates: Should you free your content?

For the majority of marketing teams, gating content isn’t even a second thought. The idea of not creating tangible leads from a critical piece of content […]
April 9, 2015

What’s the Value of Public Relations, Anyway?

“You work in public relations? My brother is in advertising, too.” “Marketing, advertising, public relations… aren’t they all kind of the same thing?” Sound familiar? There […]