Corporate Inklings

Insight into the world of tech, marketing and PR.

September 10, 2015

Getting social: Building your personal brand

While using social media from a marketing and PR standpoint isn’t new, some professionals often forget to build out their own personal profiles, or have trouble […]
September 8, 2015

Yes, Earned Media Measurement Does Exist

A Q&A with Christine Perkett, founder of SeeDepth Measuring the effectiveness of media relations has long been a struggle for marketers. Tools that measure what actually […]
August 27, 2015

Share the wealth: Replicating Airbnb’s success

If you’re living in a city, there’s a good chance that you’ve contributed to the sharing economy, whether you know it or not. The sharing economy […]
August 18, 2015

Demand Generation and PR: Why the two must become one

The most successful brands – whether in business to business, business to consumer or the nonprofit space – find ways to tell compelling stories that speak […]