Corporate Inklings

Insight into the world of tech, marketing and PR.

March 30, 2017
Bean Pod podcast

Nate Niezgorski of Dell Technologies explains the cloud (Podcast)

This week, The Bean Pod is joined by Nate Niezgorksi of Dell Technologies. While you probably know what “the cloud” is, you might not know how […]
March 16, 2017

From peer to peer: Seeking advice from other entrepreneurs (part 1)

As an entrepreneur, questions you’ve never considered and scenarios you’ve never encountered are constantly bubbling up. No matter what your background may be and no matter […]
March 14, 2017

Maximizing the “luck factor” when pitching

St. Patrick’s Day in Boston: Where the bars open before noon, swarms of millennials storm the streets in fake beards and green body paint and the […]
March 6, 2017

Creating action from awareness: How to win a prospective client’s business

When it comes to assessing the benefits and value of a comprehensive public relations program, the first thing companies typically look toward is awareness. After all, […]
March 1, 2017
Bean Pod podcast

Marketing CSR and sustainable business practices (Podcast)

The Bean Pod is joined this week by Luke Stephan, partner at Keene Advisors, to discuss the importance of corporate social responsibility (CSR) and sustainability in […]
February 20, 2017
Bean Pod podcast

Mobile ads & New England Patriots win big

In this special episode of The Bean Pod, we’re joined by Mike Parker, Greg Hakim and Gil Haylon to reflect on the Pats championship victory. Recorded […]
February 13, 2017

Clients are successful at PR when…

Having spent the better part of 20 years working in PR agencies I can tell you that one of the most common discussions with new clients […]
February 1, 2017
Bean Pod podcast

How to make event marketing worth your effort (Podcast)

When done right, event sponsorship and attendance can be a great way to reach prospects and get face time with the media. Charlotte Jolicoeur joins this […]
January 25, 2017
Bean Pod podcast

Video for beginners: Tips & tricks from Darcy Fortune (Podcast)

Darcy Fortune, videographer and SEO PR Analyst at GCAi joins this week’s episode of The Bean Pod to share advice for getting started with video content. […]
January 24, 2017

A practical guide to networking in PR and marketing

Love it or hate it, networking is a critical component to growing your professional career. Whether you’re looking for a job or just want to meet […]
January 9, 2017

Corporate Ink’s top 16 of 2016

In 2016, we saw a lot of big changes at Corporate Ink: From new digs to new clients to new employees, the year was one of […]
January 9, 2017

Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
December 23, 2016
Bean Pod podcast

Holiday special: An uncut fireside chat with Corporate Ink (Podcast)

In this episode of The Bean Pod, we toss aside all marketing and tech talk in favor of sharing some of our team members’ favorite holiday […]
December 20, 2016

Predictions 2017: Globalization is here to stay

For years, the world has been shrinking, and I’m not just talking about the polar ice caps (we’re laughing through our tears at that one). I’m […]
December 12, 2016
marketing tech, b2b

The 2017 travel trends and how they impact travel marketing

As millennials have become known for their embrace of travel, it has caused a domino effect on the travel market seeing significant changes in the past […]
December 7, 2016

Even “boring” industries need marketing

At Corporate Ink, we’ve heard it many times: “I love the work you guys do, but the stuff my company does just isn’t that interesting. I’m […]
November 30, 2016
Bean Pod podcast

Emerging payments & the future of fintech (Podcast)

Silicon Valley is teeming with fintech startups aiming to disrupt the payments and banking ecosystem. John Costello gives up hosting duties to share his thoughts on payment technology […]
November 28, 2016

Four tips for maintaining work-life balance in PR

It’s no secret that managing work, relationships and extracurricular activities can be a challenge. At Corporate Ink, we stress the importance of unplugging and relaxing, because […]
November 21, 2016
marketing tech, b2b

Innovation Women conference: Empowering women to succeed in public speaking

Last month, some of the ladies of Corporate Ink had the chance to attend an event hosted by Innovation Women and Women Entrepreneurs Boston (WE Bos). […]
November 17, 2016
Bean Pod podcast

INBOUND 2016: Corporate Ink’s HubSpot round-up

Last week, Corporate Ink attended HubSpot’s INBOUND conference to learn the latest in content strategy, website creation, inbound marketing and sales. On this episode of The Bean […]
November 15, 2016

What you can learn from Samsung’s (literal) meltdown

Samsung has been in the hot seat lately – literally. Samsung’s Galaxy Note7 crisis made headlines last month as reports arose of devices inexplicably catching fire. […]
November 9, 2016
Bean Pod podcast

The rise of retail tech (Podcast)

On this week’s Bean Pod, Stacey Turner and Abbie Holmes discuss the state of retail marketing, and share the strategies they’ve seen retailers implement to address […]
November 2, 2016
Bean Pod podcast

The Greatest Hits: Is there a formula for earning media coverage? (Podcast)

In this week’s episode of The Bean Pod, Corporate Ink discusses what it takes to build a well-rounded media approach. Are you trying to get covered […]
October 26, 2016
Bean Pod podcast

Keys to creating a winning corporate culture (Podcast)

In this week’s episode of The Bean Pod, Corporate Ink Vice President Greg Hakim sits down with John to explain Corporate Ink’s philosophy behind creating a […]
October 19, 2016
Bean Pod podcast

Achieving sustainability in the supply chain (Podcast)

In an increasingly interconnected and complex business environment, companies need to be sure they’re following ethical procurement, supply chain and manufacturing practices, or risk regulatory fines, […]
October 17, 2016
marketing tech, b2b

B2B Smarketing: Four reasons marketing and sales hate each other

Marketing hates sales, sales hates marketing. It’s an all too common trope we hear over and over again in this business. Marketing claims it’s creating tons […]
October 13, 2016
Bean Pod podcast

The expansion episode you don’t want to miss (Podcast)

In case you missed it, we recently reported on the findings of our global expansion survey that highlighted challenges and opportunities faced by companies expanding overseas. […]
October 3, 2016

Coming to America? Don’t underestimate the marketing investment required for success

With hundreds of companies crossing the Atlantic every year to test the business waters in the United States, it’s hard to identify exactly what the keys […]
September 23, 2016
Bean Pod podcast

Rust belt ruminations: Experiences at Content Marketing World (Podcast)

In the nonstop world of agency marketing, it can be great to get away sometimes, even if your destination is more rust belt than tropical. And […]
September 19, 2016
RoboBusinessExpoFloor

Why “cool” isn’t enough when it comes to B2B robotics

With RoboBusiness 2016 just a week away, executives and marketers from some of the hottest robotics companies in the world will be coming together to look […]
September 16, 2016

Dear content marketers: Stop creating so much content

Content marketers – myself included – seem to have a serious case of FOMO. We’re constantly questioning the work we’re doing: Are we creating enough content? […]
September 12, 2016

Making moves: Corporate Ink sets up shop downtown

Every year in business is worth celebrating. This September – our 28th anniversary – is especially notable: We’re now located in the heart of our Boston […]
September 7, 2016
Bean Pod podcast

Robots, A.I. and the droids you’re looking for (Podcast)

When you hear the word “robots”, there are probably a few things that come to mind. In all likelihood, they involve something you’ve seen in a […]
September 1, 2016
Bean Pod podcast

The hidden difficulties of leaving on a jet plane (Podcast)

Whether traveling for business or pleasure, the process can be stressful and time consuming. There have never been more options for flights and accommodations, with a […]
August 29, 2016

Marketing to procurement and supply chain buyers: How tech providers can stand out in a crowded, copycat market

Save money. Reduce Risk. Increase efficiency. If you are a procurement or sourcing vendor, it’s likely that these three messages are baked into your sales and […]
August 24, 2016
Bean Pod podcast

Personalization: The good, the bad and the creepy (Podcast)

On the first full-length episode of The Bean Pod, Account Director Melissa Nazar and Host John Costello, account executive, discuss the different ways that personalization can […]
August 22, 2016
Bean Pod podcast

We’re starting a podcast: Introducing The Bean Pod

Podcasts are all the rage today. From political banter to sports commentary to tech talk, podcasts are taking the marketing world by storm, and we want […]
August 15, 2016
First year job

The view from my office: Five lessons I learned as a Corporate Inker

After being exposed to Corporate Ink, it’s easy to lose sight of how special this agency is because special starts to feel like the norm. I […]
July 20, 2016

Three Considerations for your B2B Marketing Budget

Most B2B company leaders understand the need for a strategic marketing budget: it can help build awareness for your brand, prompt partnerships and turn cold leads […]