Corporate Inklings

Insight into the world of tech, marketing and PR.

January 22, 2009

Lost? Not Really.

Last night, I watched Lost’s 5th season premier, with its 100 or so plotlines. The Nielsens – now known as – clocked in at 10 […]
January 8, 2009

PR Means Having to Say You’re Sorry

I was raised in the midwest. I know, it’s a funny way to begin this entry, but it explains a lot. I am very generous with […]
December 4, 2008

The Electronic Village

For an unusual take at building communities and best practices, one can look to M. Night Shyamalan. Remember “The Village?” It may have been designed to […]
November 26, 2008

Company Testing: Who Are You, Really?

When I graduated last spring and applied for my first job, I expected some tough questions: Why do you want to work here? Why should I […]
November 20, 2008

A Little Goes a Long Way – Especially Now

In these times, it’s really hard to think about charity, and donating. We’re worried about our jobs, what’s left of our 401Ks, and the complete uncertainty […]
November 19, 2008

Millennials: “I Need My Twitter!”

Accenture just issued a report that Millennials are using social media for work – constantly. And they expect their employers to provide what they consider core […]
November 3, 2008

You Underestimate the Power of the Dark Side

As a former TV Producer, PR folks were once the bane of my existence. They‘d offer up bad information, flood my inbox with mindless press releases […]
October 22, 2008

Millennials: who needs ‘em?

Yesterday’s WSJ carps about millennials and how they want more pay, more flexibility, more responsibility and don’t want to work hard. I don’t buy it. The […]
October 21, 2008

Are PR budgets growing? Being cut?

For the most part, it’s too early to know – since most companies don’t finalize their marketing plans for another few weeks. Industry buzz is asking […]
October 20, 2008

Twitter’s B2B Payoff? Getting a Start….

I was at a Worldcom conference in Montreal last month, and Twitter was the hot topic.   The opinions were varied; some say it’s a waste […]
October 9, 2008

Social Media Spending and Economic Downturns

What’s going to happen to social media spending when the downturn becomes a deep chill?   So far, social media is still proving itself for most […]
October 3, 2008


What happens when your Wikipedia page gets hacked?  The dirty data smeared one of our client’s biggest competitors – and highlighted our client’s recent wins. The […]
September 18, 2008

Speak the Truth

PR types lie for a living, right? Not really. Actually, most of us – whatever the day job – lie all the time, even if we […]
September 16, 2008

Culture Change: How Long Do You Have?

30 days after the sabbatical, and how go the new rules?  My personal commandments: ·         90% of what we do are just distractions. ·  […]
September 12, 2008

PR’s Dirty Secret

Today I was asked what does this whole blog mean? What’s the “building communities” theme all about? That got me thinking – really what does it […]
September 11, 2008

Much Ado About Twitter

Picking up on my colleague Dan Brennan’s blog on leveraging LinkedIn to get connected, there are several social media sites that offer great opportunity to build […]
August 28, 2008

Censorship S*cks

Way to go, China. You get to host the 2008 Olympic Games—an opportunity which any city in the world would kill to have—and what do you […]
August 21, 2008

Making Market Noise – and “News” – to Reach the Right Audiences

One thing I’m seeing more of today is the evolution of the news release – beyond informative or noisy to becoming effective as a starting point […]
August 19, 2008

Ah, Email.

I promised myself that I would go email free for 24 days of my sabbatical. I lied. I managed to sneak my crackberry out of the […]
August 15, 2008

So who takes sabbaticals, anyway?

I just came back from my first sabbatical in 26 years of working. I almost bailed out.  It could have been scripted: 6 weeks before departure-day, […]
August 7, 2008

Securing the Keynote

  Getting that coveted keynote at one of the industry’s major events just got even more political.  Not only must you be a recognized industry leader […]
August 4, 2008

Leveraging LinkedIn: A New Twist

LinkedIn has long been seen as a great place for job searching, filling open positions and finding partners. And it’s no secret that for PR people […]
July 28, 2008

E-tiquette: It’s about the conversation

OMG.  LOL.  TTYL.  S.O.S.!  Let’s face it – we’re living in an age where the English language is being butchered beyond recognition.  While the world’s most […]
July 24, 2008

Walk Before You Wiki

Wiki’s are all about building community – fast.  The name comes from the Hawaiian word for quick – and since 1994, when the concept was launched […]
July 8, 2008

Bring in Da Noise!?

I was on Linked-In last night, and someone asked how to make the most of a trade show – when the CEO is coming and wants […]
July 7, 2008

News releases as graffiti on the Internet wall

SEO guru Bill Leake said something interesting about news releases at the recent SEO Meet Up – a monthly get-together for people invested in mastering how […]
July 2, 2008

A little goes a long way…

A recent example from a client (who shall be nameless) whose sales and exec team members only had business cards – as a way to save […]
June 30, 2008

What CMOs Tell Each Other

I was at a conference last month for Chief Marketing Officers. It’s a new take on how peer groups are evolving from behind-the-scenes networks to semi-official, […]
June 26, 2008

Business Lessons Learned from the Political Circus

In my town, we recently went to the polls to decide whether or not to increase our property taxes. In the middle of a highly heated […]
June 26, 2008

Black-and-Blue from PR Rejection?

As someone new to the public relations business, I had to develop a thick skin. In some ways, my ‘initiation’ into High Tech PR has been […]
June 25, 2008

The new Google – Everything you want to search for

The dead-tree, TV-media giants are reeling, and they’re not alone. Even the most digital of tech publishers are scrambling to keep up with how their target […]