Corporate Inklings

Insight into the world of tech, marketing and PR.

July 2, 2008

A little goes a long way…

A recent example from a client (who shall be nameless) whose sales and exec team members only had business cards – as a way to save […]
June 30, 2008

What CMOs Tell Each Other

I was at a conference last month for Chief Marketing Officers. It’s a new take on how peer groups are evolving from behind-the-scenes networks to semi-official, […]
June 26, 2008

Business Lessons Learned from the Political Circus

In my town, we recently went to the polls to decide whether or not to increase our property taxes. In the middle of a highly heated […]
June 26, 2008

Black-and-Blue from PR Rejection?

As someone new to the public relations business, I had to develop a thick skin. In some ways, my ‘initiation’ into High Tech PR has been […]