Insight into the world of tech, marketing and PR.

December 1, 2015

Freemium products still need premium marketing strategies

If you’re reading this while listening to music through a streaming audio service, then you’re probably more familiar with one of enterprise tech’s burgeoning concepts than […]
November 24, 2015

How to perfect your holiday social media strategy

As the holidays descend upon us once again and online promotions ramp up, social media can quickly become a noisy and crowded place to share your […]
November 19, 2015

Going global isn’t easy: Six tips for the expanding business

There’s no doubt that the world is getting smaller. Technological advances like the Internet, and now social media, are making it easier for companies to do […]
November 17, 2015

Three ways to stay ahead of the shifting analyst relations landscape

It’s no secret that the analyst landscape is shifting and smaller, industry-specific firms are becoming more important than ever before. As the industry becomes more crowded, […]
November 10, 2015

Avoiding customer service purgatory

This past month, I have been working with my mobile service provider to try and resolve a, what I thought would be, simple billing issue. Unfortunately, […]
November 5, 2015
First year job

What I learned in my first year of PR

Public relations is an exciting and rewarding industry in which to work. No day is ever the same, and nothing beats the high of delivering valuable […]
November 3, 2015

20 things we learned at Hubspot’s INBOUND 2015 conference

Corporate Ink is no stranger to HubSpot or its INBOUND conference; in fact, we’ve been attending the annual event since its early days. This year was […]
October 27, 2015

Teambuilding: Bowling our hearts out

At Corporate Ink, we work hard to deliver valuable, measurable results for our clients, and having a solid team that works cohesively and effectively is key […]
October 21, 2015

A Back to the Future homage: Marketing in the last 25 years

Today is a big day for cinephiles and fans of cheesy 80s pop culture. In Back to the Future II, Marty McFly traveled into the future […]