Corporate Inklings

Insight into the world of tech, marketing and PR.

October 2, 2009

Saying “No” to Colbert

This week, we found ourselves counseling our clients to turn down national media. The first was The Colbert Report – a venue most of our clients can only dream about being on. The second was 60 Minutes.
September 28, 2009

Lessons Learned from a Dying Hard Drive: There’s a Better Way to Communicate

Hi. My name is Amelia and I am addicted to e-mail. Unlike my colleagues, who guzzle coffee or Coke to get started on their day, I […]
September 17, 2009

Tweeting for Customer Service

I was stuck in the dentist office this morning, listening to my 65+ year old dentist rant about customer service – or the lack thereof. Once […]
August 20, 2009

Fortune Favors the Tweeting

The time: Late morning. The scene: E-mail servers unresponsive – probably down. The players: Co-workers hungry for information – and resolution. The first IM flashed urgently […]
August 19, 2009

Trending names drive traffic; just make sure it’s the “right” traffic

We recently had a friendly competition here to see whose blog posting drew the most traffic – so I thought I’d try in a shameless effort […]
August 6, 2009

Going Blonde

Last week, I changed my face. No nose rings, and didn’t shave my head. (I don’t have that much hair to start with). I went blonde. […]
August 5, 2009

What’s Your Word-of-Mouth Strategy?

Today’s coverage that PR spending is expected to grow 9 percent through 2013, most of it at the expense of advertising, didn’t really come as much of […]
July 28, 2009


So here’s a story of a good company that could have done the right thing, but didn’t. The scene:                 Saturday morning, almost noon.  […]
July 24, 2009

Too Late to Tweet?

When you’re in the middle of the storm, it’s hard to remember that some people are still pulling their boots on. Today, I saw a blog […]
July 7, 2009

The Social Media Black Hole

Over the weekend, I was sitting in my apartment, watching TV and randomly looked at the clock. I found out I had spent SIX HOURS on […]
July 1, 2009

Thank You for Caffeinating: campaign converts java junkies

I’m suspicious of folks who give up caffeine (and I happen to work with some). “I was addicted,” they explain. Yeah. And? Hi, my name’s Rachel […]
June 29, 2009

Bread and Circuses, Redux

What did the Roman Empire do when it was in decline, to help the people still feel good about being Romans?  They staged massive events that took people’s minds […]
June 26, 2009

Experts Don’t Ask Questions – Right?

We’re supposed to solve problems, right? Isn’t that what ‘knowledge-workers’ do? But here’s the rub:  Every time we think we have to come up with the […]
June 25, 2009

Thank You? Who Cares…

Is the thank-you note archaic? Meaningless? It’s a lousy job market, guaranteed. And the Millennials out there looking for work, as a whole, are terrific, creative, […]
June 23, 2009

Converting Social Media Pessimists?

When it comes to selling B2B technology, we’ve heard everyone – including our clients – debate whether social media’s worth the time, effort and ultimately, money.  […]
June 1, 2009

Customer Care? US Airways Could Care Less…

Goodbye US Airways! You’ve been dumped – my son is “breaking up” and calling it quits. Here’s what you lost: one customer’s loyalty – and the thousands […]
May 27, 2009

Being Switzerland…

Recently, I realized a dream. (OK, so maybe my dreams aren’t all that exciting.)  The thrill: I sat down with the new crop of industry analysts to talk […]
May 26, 2009

Grand Slams in Marketing: Does Your Website Help You Knock It Out of the Park?

While watching baseball at home and creating a website design recommendation for a freelance journalist looking to attract opportunities, my mind wandered for a bit. Suddenly it hit me […]
May 15, 2009

Will the Real Murderer Please Stand Up?

Someone is asleep on the copy desk at the NY Times – or maybe they’re looking for a new job. On Tuesday, they ran the courtroom […]
May 14, 2009

CEO: Cooking Skills Required

“All of this authority is packed into a diminutive woman with large glasses who does not drive, type or cook…” That’s what the NY Times had […]
May 12, 2009

A New Paradigm for Communicating for Action: H2H

The Jack Nicholson/Morgan Freeman “Bucket List” flick inspired me: I recently crossed #1 off my own life fulfillment list: Running the Boston Marathon –my first marathon. […]
May 11, 2009

The Little Voice Inside: Please Listen

This is a very different kind of post. It has nothing to do with companies, or blogs, or work. Two weeks ago, a friend took his […]
May 8, 2009

Lousy PR on a Sunday Afternoon

 You never know who’s doing your PR for you – but more often than you want to think, it’s the person who answers the phone. The […]
May 4, 2009

Post Awesome Placement Depression (PAPD): Social Media is the Cure

A couple weeks ago, I had the thrill of a great – no, absolutely perfect placement.  On-message, no competitors included and two or three quotes that […]
April 22, 2009

Who Are You Calling Small?

Memo to small businesses: The eyes of economists (and the world) are on you to lead us out of the recession. The value of a great […]
April 20, 2009

General Catalyst Pools Marketing Experts: Go. Target. Open. Integrate.

I just attended a fascinating workshop hosted by General Catalyst Partners for its portfolio companies. The topic: Marketing Through a Recession. But the content was nothing […]
April 6, 2009

Why We Do What Reporters Say They Hate

I spent my first decade as a reporter, officially scorning any and all PR.  What did I hate? Lousy pitches. Annoying follow-ups. And mostly, the feeling that […]
April 2, 2009

Is the Press Release Dead Yet?

  For the past year, we’ve been talking with our clients about rolling out digital news releases – a reporter-and-blogger-friendly mix of bulleted information, presentations, photos, user […]
March 19, 2009

U Sure U Want to Put that Reporter on Hold?

Sometimes, it’s just not convenient to deal with a reporter or analyst’s call, especially if they’re nosing about a sensitive issue. That’s what happened this week, […]
March 18, 2009

Twitter: Direct to the Wall Street Journal – and Buyers

Twitter. Yeah, I am sick of hearing how great it is, too. The key is cutting through the noise and paying attention to tweeters and tweets […]
March 13, 2009

Listen UP: Cut the crappy pitches

Show me a PR person who hasn’t written a lousy pitch, and I’ll show you a liar. I’ve certainly written my fare share of pitches that […]
March 4, 2009

Video Goes to Wall Street

 If anyone is still wondering whether video is the way to go – the answer came Tuesday, when Thomson Reuters leaked the news of its new […]
February 25, 2009

Who are you, again, and why are you wasting my time?

Yes, I’m a woman, and yes, I play MMORPGs. And though it sometimes still feels a bit like I’m venturing into a forbidden male world, I’ve […]
February 11, 2009

When to bite your tongue…

Being the new kid on the block, you have to pick and choose when to speak up, when to question things and when to just go […]
February 5, 2009

Talking to Yourself

Yesterday, I spoke with a woman who said she’s just holding on till she’s 50, and then she wants out. She likes her job (kind of), […]
February 2, 2009

Praying for Disaster?

 Not exactly.  I left the TV news business long ago – and for good reason.  But when it comes to breaking news around data breaches – […]
January 28, 2009

Loyalty Marketing 101

How much does Air Canada spend on its CRM solution? Whatever – it needs a refund. Or should start paying attention to it. This is the […]
January 28, 2009

Twitter Leads to Leads

I have to admit, I was skeptical about the value of Twitter as a real business tool.  What’s the point to have some weirdo sitting in […]
January 27, 2009

14 Lines to ROI

The other day, a CEO group I’ve been in for a year pulled us all together for a 2-day retreat.  The facilitator had talked it up […]
January 23, 2009

Duct Tape, Anyone?

I’ve held out for as long as I could. I didn’t comment when the Big 3 automaker CEOs schlepped to Capitol Hill, hats in hands, in […]