Corporate Inklings

Insight into the world of tech, marketing and PR.

April 6, 2009

Why We Do What Reporters Say They Hate

I spent my first decade as a reporter, officially scorning any and all PR.  What did I hate? Lousy pitches. Annoying follow-ups. And mostly, the feeling that […]
April 2, 2009

Is the Press Release Dead Yet?

  For the past year, we’ve been talking with our clients about rolling out digital news releases – a reporter-and-blogger-friendly mix of bulleted information, presentations, photos, user […]
March 19, 2009

U Sure U Want to Put that Reporter on Hold?

Sometimes, it’s just not convenient to deal with a reporter or analyst’s call, especially if they’re nosing about a sensitive issue. That’s what happened this week, […]
March 18, 2009

Twitter: Direct to the Wall Street Journal – and Buyers

Twitter. Yeah, I am sick of hearing how great it is, too. The key is cutting through the noise and paying attention to tweeters and tweets […]