Corporate Inklings

Insight into the world of tech, marketing and PR.

June 23, 2009

Converting Social Media Pessimists?

When it comes to selling B2B technology, we’ve heard everyone – including our clients – debate whether social media’s worth the time, effort and ultimately, money.  […]
June 1, 2009

Customer Care? US Airways Could Care Less…

Goodbye US Airways! You’ve been dumped – my son is “breaking up” and calling it quits. Here’s what you lost: one customer’s loyalty – and the thousands […]
May 27, 2009

Being Switzerland…

Recently, I realized a dream. (OK, so maybe my dreams aren’t all that exciting.)  The thrill: I sat down with the new crop of industry analysts to talk […]
May 26, 2009

Grand Slams in Marketing: Does Your Website Help You Knock It Out of the Park?

While watching baseball at home and creating a website design recommendation for a freelance journalist looking to attract opportunities, my mind wandered for a bit. Suddenly it hit me […]