If you believe the social media junkies, blogs (and other self-generated messages) are the best way to reach your audience. Well, that may be true, but first your blog needs an audience. Which is disappointing news to a lot people out there – who launched a blog and post and post and post, only to the vast space of blog-dom. Nobody is reading. Nobody is posting back.
This week, we found ourselves counseling our clients to turn down national media. The first was The Colbert Report – a venue most of our clients can only dream about being on. The second was 60 Minutes.