Corporate Inklings

Insight into the world of tech, marketing and PR.

October 14, 2009

Taking Wednesdays Off

Earlier this year, I started taking off one afternoon a week. Why? After 20 years of running this business, which typically means 10-hour-plus days, with little […]
October 6, 2009

A Blog in Search of an Audience

If you believe the social media junkies, blogs (and other self-generated messages) are the best way to reach your audience. Well, that may be true, but first your blog needs an audience. Which is disappointing news to a lot people out there – who launched a blog and post and post and post, only to the vast space of blog-dom. Nobody is reading. Nobody is posting back.
October 2, 2009

Saying “No” to Colbert

This week, we found ourselves counseling our clients to turn down national media. The first was The Colbert Report – a venue most of our clients can only dream about being on. The second was 60 Minutes.
September 28, 2009

Lessons Learned from a Dying Hard Drive: There’s a Better Way to Communicate

Hi. My name is Amelia and I am addicted to e-mail. Unlike my colleagues, who guzzle coffee or Coke to get started on their day, I […]