Corporate Inklings

Insight into the world of tech, marketing and PR.

July 20, 2010

If a Tweet Falls in the Forest…

I’m not a picky customer – especially when it comes to restaurant dining. I used to be a waitress, so I completely understand how much of […]
July 15, 2010

A Lesson From The LeBracle

Last week, LeBron James made a really solid PR move Seriously. LeBron James went and fixed himself up with a Twitter account. He’s opened a new […]
July 12, 2010

A Too Close Encounter With Customer Service

Six weeks ago, I spent four days in the hospital, after being on the wrong end of a close encounter between a minivan and a bike […]
June 29, 2010

Ah Michael, Say it Isn’t So…..

Today’s NY Times article on Dell’s latest hiccup has me wondering: was it worth it, Michael? I believed in you and what you built for two reasons […]
June 25, 2010

Capturing the attention of the (social) media

Didyou know that companies who blog receive on average 55 percent more Web site visitors than those who don’t?  How about this fact – video is […]
June 21, 2010

Facebook and Single Identity

Mark Zuckerberg founded Facebook from his Harvard dorm room on an interesting, if not charmingly naïve, philosophy: Our personal lives – and the entire world – would […]
June 7, 2010

B2B Execs Suss Out Social Media

Get a bunch of smart people in a room and it’s amazing what you’ll learn. Just last week we hosted a breakfast event in the neighborhood – […]
May 21, 2010

Customer experience lessons come from all sources

We just contributed to PR Week’s Insider Blog column. Here’s the second of 3 posts.     What can a 108-year-old Turkish spa teach a company […]
May 18, 2010

So When’s the Last Time You Lost an Account? (Keeping Score)

We just contributed to PR Week’s Insider Blog column. Here’s the first of 3 posts.   How many clients do you lose each year? We’d like to […]
May 18, 2010

Pulling the Plug… or Don’t Raise My Prices

  I’m getting rid of my tie that binds. The one that pays Comcast $144 a month. For years, each time I opened the bill, I’ve felt […]
May 18, 2010

Is ‘Share of Voice’ Ready for Prime Time? Not So Much

I’m just going to come out and say it. Share of voice (SOV) can tell you where your competitors are eating your lunch…but it’s flawed.  Today. […]
May 6, 2010

So when do you shoot a teenager?

Ok, so another stupid teen decided it was time to grandstand. You can practically predict it: A Pennsylvania high school student must have thought Monday night’s […]
May 5, 2010

Bribing for Blogs

Creating a corporate blog… sounds like a great idea, right?  Along with social media outlets Facebook, Twitter, LinkedIn and YouTube, corporate blogging is one of the hottest trends […]
May 4, 2010

Aquapocalypse: Has Social Media Replaced Angry Letters?

From May 1st to May 3rd, Boston was in a tizzy. A pipe failure left us without fresh drinking water. So no drinking from the tap, no brushing teeth […]
April 16, 2010

When the Ink Really Dries Up

  Hardly a day goes by that I don’t hear about this publication or that magazine ceasing to exist. When I pick up the paper every […]
March 16, 2010

Not Reading The Paper

Yesterday I was with three very smart guys, whose bread-and-butter is to live in the hot-core center of their markets. I was a little skittish; I’d […]
March 12, 2010

Are you listening?

Through the fray of the recession, a new career has emerged: the social media guru. Social media gurus tell you what tools to buy, which tweeters […]
March 8, 2010

RSA Conference’s success highlights the magnitude of cyber threats and a fertile market

At the RSA conference San Francisco last week I kept hearing people talk about how crowded the show was – more so than in 2009. Byron Acohido […]
February 26, 2010

Valuable Freebees at RSA: Popcorn or PR?

The hottest security companies are heading West this weekend for the RSA Conference in San Fran.  This year, I’ll be joining them, in hopes of having some interesting conversations […]
February 22, 2010

Facebook Free For Forty Days!

  For Lent this year, I’m going Facebook free. Sigh. According to a study, 93% of people now spend more time on social networking sites than […]
February 17, 2010

What are you working for?

Have you ever sat at your desk procrastinating, pondering the point of all your hard work and long hours?  Some PR professionals (like me, I’ll admit) […]
February 8, 2010

If You Think You Can’t Control Online Conversations, Read This

Friday I got an invitation from Digg, the online community for finding and sharing content, to submit questions to the president and CEO of Toyota USA, […]
February 5, 2010

When the Supreme Court Changes the Rules of Grammar….

It’s been a sad week in the land of grammarians – what with the Supreme Court’s decision to grant corporations the right to free speech. Now that companies […]
January 27, 2010

Why I Pay Money to Leave My Business Once a Month

It’s so easy to get stuck in the muck. Email is too easy to blame; there’s so many sources of drama and distraction in running a […]
January 19, 2010

You Quit?

Picture this: Your firm gets acquired. You have 5 days to sign a non-compete. And you don’t want to work at the acquirer. So what do […]
January 15, 2010

Launching a New Product

A young friend is launching a new product. Props to him – 27 years old, just back from the Peace Corps, and convinced that his invention […]
January 13, 2010

Why We’re Signing off Email

We pulled the plug. Starting last week, in fact. Every Wednesday, from 1-5, there’s no email at Corporate Ink. Why? Because email is overwhelming. Distracting. And […]
January 11, 2010

5 Reasons Why I Don’t Want a Smartphone

I don’t want a smartphone. Really! Apparently I’m in the minority. Everyone’s skeptical: “Oh, but it’s SO useful…” What happened to listening? Engaging? With the digital universe at your […]
December 8, 2009

Big News Out of Boston

One of our long-standing clients, Guardium, was just bought by IBM.  It’s every company’s dream…but few succeed.  Of course – when you’ve got the best-and-brightest on […]
December 4, 2009

Local court clerk steals $2 million in cash

So that’s today’s story in the Boston Globe – with more questions than answers. First, it seems the clerk, 38-year-old Marie Morey, has worked there since […]
November 24, 2009

Teaching Yoga

Why it’s so important to do things you’ve never done before: I decided to take a part-time job. Not exactly a job. More of a passion, […]
November 18, 2009

Bravo for Trying

In a small firm, we know a lot about each other’s lives. Who got a dog, who likes their in-laws, who just bought a house and […]
November 16, 2009

Know Your Audience

Before I joined Corporate Ink, I thought PR was just about pushing out news– creating a steady drumbeat of announcements, advisories, and releases. Boy, was I […]
November 6, 2009

Part of the Pitch

Has anyone else been inundated with email from ‘Facebook’ or ‘The Facebook Team’ for the past week? Over the past 4 days I’ve received 20 Facebook […]
November 3, 2009

Trust Your Gut. It Works. Really.

Are you quick to make a decision? On a daily basis, I pick up the phone and go to toe-to-toe with the industry’s best to talk […]
October 26, 2009

First Page of 1,000-Page Novel

How’s this for a Monday afternoon project:  Write the first page of a 1,000 page novel. What would you say? Where would you begin? Or how […]
October 16, 2009

Work Smarter by Working Less

Ahh, the Wall Street Journal: Gotta love it. Last month, the Work& Family column told us we can work smarter by working less. Not a bad […]
October 14, 2009

Taking Wednesdays Off

Earlier this year, I started taking off one afternoon a week. Why? After 20 years of running this business, which typically means 10-hour-plus days, with little […]
October 6, 2009

A Blog in Search of an Audience

If you believe the social media junkies, blogs (and other self-generated messages) are the best way to reach your audience. Well, that may be true, but first your blog needs an audience. Which is disappointing news to a lot people out there – who launched a blog and post and post and post, only to the vast space of blog-dom. Nobody is reading. Nobody is posting back.
October 2, 2009

Saying “No” to Colbert

This week, we found ourselves counseling our clients to turn down national media. The first was The Colbert Report – a venue most of our clients can only dream about being on. The second was 60 Minutes.