Corporate Inklings

Insight into the world of tech, marketing and PR.

May 18, 2010

Pulling the Plug… or Don’t Raise My Prices

  I’m getting rid of my tie that binds. The one that pays Comcast $144 a month. For years, each time I opened the bill, I’ve felt […]
May 18, 2010

Is ‘Share of Voice’ Ready for Prime Time? Not So Much

I’m just going to come out and say it. Share of voice (SOV) can tell you where your competitors are eating your lunch…but it’s flawed.  Today. […]
May 6, 2010

So when do you shoot a teenager?

Ok, so another stupid teen decided it was time to grandstand. You can practically predict it: A Pennsylvania high school student must have thought Monday night’s […]
May 5, 2010

Bribing for Blogs

Creating a corporate blog… sounds like a great idea, right?  Along with social media outlets Facebook, Twitter, LinkedIn and YouTube, corporate blogging is one of the hottest trends […]