Corporate Inklings

Insight into the world of tech, marketing and PR.

February 18, 2011

RSA Conference 2011: Three Emerging Themes

George Robertson reports from RSA Conference 2011, and shares what topics are trending at the event.
February 16, 2011

Blurring Lines: Paid and Organic Search

Every company aspires to snag-and-sustain a Page 1 spot in strategic Google searches. But do companies with the biggest SEO budgets (and perhaps appetites for bending […]
February 11, 2011

The True Importance of RSA: Networking

Many of you may know the RSA Conference is a cryptography and information security-related conference held annually in San Francisco. And of course, security geeks, special […]
February 10, 2011

Rocking Too Hard

Activision’s Guitar Hero series, which was insanely popular in living rooms, bars and some of the better retirement homes across America just a few years ago, […]
February 7, 2011

Off-Centered PR for Off-Centered People

If you’ve ever seen The Discovery Channel’s “Brew Masters,” you might have detected an aura of familiarity surrounding Sam Calagione, the show’s host and founder of […]
February 4, 2011

Can PR Help You Grow? 5 Questions to Ask to Know if You’re Ready

With the market picking back up, companies are revving up marketing. Which means they’re thinking about PR. What used to be a postpone-able expense, now feels […]
January 27, 2011

Two More Cool “Tweener” Apps: New Reasons to Sleep Less

The other night, I was hanging out in the kitchen, and there was my iPad, just sitting there, looking friendly. I should have called it a […]
January 25, 2011

Destination: To the Cloud

Spend any time in an airport and you’ll overhear some doozies in one-sided cellphone conversations. My recent favorites: “That’s one of our biggest value-adds,” “That’s an […]
January 24, 2011

Supply Chain Comes to the Rescue, Again, and Still No Respect?

This time, the supply chain will put an end to Americans’ love affair with salty snacks and sugary drinks. Yep. That’s right. Thanks to its supply […]
January 24, 2011

Qwiki – Hype? Or Hope?

If you read TechCrunch or care about what Google is trending, you already know about it. I’m not one for the mega-hype that tends to surround […]
January 6, 2011

A Twitter Fail Tale

On the Internet nobody knows if you’re a dog and on Twitter nobody cares if you’re an anchorman – or a famous movie producer. Just ask […]
December 17, 2010

Customer Intimacy: New Leaf or the Latest Fad?

Regardless of the motive – new customers are hard to come by or loyalty deserves to be rewarded – many companies are putting “customer intimacy” at […]
December 16, 2010

WikiLeaks: Marginalizing the Enemy

Forget about whether Julian Assange is right or wrong, sick or visionary. He’s definitely on the wrong end of the power game these days, and there’s […]
December 15, 2010

The Enemy of My Netflix Is My Enemy

Netflix, Time Warner, and Comcast all helped me realize that I don’t need cable anymore. Here’s how it happened. A few weeks back, Netflix’s server went […]
December 3, 2010

Stupid billboard – or key differentiator?

Every day on my way to work, I pass a big billboard for St. Elizabeth’s Hospital. Included on this big billboard is a big digital clock […]
November 30, 2010

TSA – Not So Bad

Like several million other travelers, I was dreading my trip to the airport last week. I had no real desire to have my pseudo-naked body show […]
November 24, 2010

When Marketing Hits the Supply Chain Failure: Not There Yet

There’s a lot written in the supply chain world about sales and operations planning. About the need for marketing and the supply chain to work together […]
November 10, 2010

Be Careful What You Promise. (Especially When You’re Marketing.)

So here’s a little story about retail, and how our expectations place ‘unfair’ burdens on anyone selling – but too bad. That’s how it is. Because […]
November 5, 2010

Can a Phone Be Female?

A recent study out of the UK shows men are much more likely than women to purchase Google’s smartphone, the Android. Lady Geek, a company dedicated […]
November 3, 2010

Video: Better Than a Paper Survey

Dan Brennan touches on tips for leveraging video to build your online community in Corporate Ink’s inaugural vCast.  
November 1, 2010

Movember: a creative campaign to “change the face of men’s health”

As someone who’s had family members deal with prostate cancer, I’m all for creative and fun ways to raise awareness and money to combat the disease. […]
October 25, 2010

I’m Sorry…

When’s the last time you said it? If you’re female – probably the other day. If you’re male – well, not so recently. Yet interestingly, a […]
October 18, 2010

LOST Meets 24? Seen Them Both. Why Should I Watch The Event?

“It’s LOST meets 24!” I’ve heard this more than a few times on the radio on my way to work, in commercials for NBC’s new show, […]
October 12, 2010

Just-in-Time Marketing?

I’m big fan of supply chain management. I’ve been promoting software designed to help manufacturers and retailers get products to market better, faster and cheaper for […]
October 6, 2010

Viral Campaigns Won’t Cure on Their Own

In an interesting twist to increase awareness of breast cancer, the ladies of Facebook are taking it to their statuses to tell the world where they […]
October 5, 2010

Oh No: What Should I Write?

People always ask me what they should write. The first blog post is easy, but then they worry they’ll run out of steam, or somehow not […]
October 4, 2010

PR Goes to Brockton High – Or How to Change The World

This week, Brockton High School got props from the New York Times – it seems that this big, dismally failing high school turned itself around, big-time. […]
September 28, 2010

A Good Story? Priceless.

Some people say that media placements doesn’t count as much as it used to. They’re wrong. Everything I do every day shows that media – when […]
September 23, 2010

PR’s Full-Court Marketing Press – The Tradition is Dead

Is traditional PR dead? Back in the good ‘ol days (before I really even knew what PR was), public relations professionals were charged with one primary […]
September 10, 2010

Ready To Tumble?

Businesses love social networking sites.  B2B’s and B2C’s have set up shop all over the former college-kid clubhouse known as Facebook, and Twitter – once just […]
September 2, 2010

Social Media: You’re Still Waiting?

  We’ve heard this one before:  “Having a social media program would be great, but I’m not convinced it’s an effective means of reaching my target […]
August 31, 2010

I Love the Smell of Newspaper in the Morning

Sorry, apartment 12 – I’m the one stealing your Wall Street Journal copies (and feeling less guilty than I should). Now what’s the point, if print […]
August 27, 2010

Nice Review. How Much Did it Cost?

Today’s news flash: A little company in California was selling rave reviews, and posting them on the Apple iTunes Store. Oops. It got its hands slapped […]
August 23, 2010

TLDR? Ouch.

 It’s the new insult, or truth: Too long; didn’t read. You’ve got them piled in your inbox. And, just maybe, have written a few of these […]
August 18, 2010

Old-School Marketing Move SHOCKS PR Pro

You’d think – with more than a decade in the business – I’d know all of the tricks by now.  But when you’re so focused on what’s […]
August 18, 2010

Bad News Hits. So What’s Your Offense?

“Calls to the company were not returned. “ “No one was available from the company to comment.” Guilty. Something to hide.  Afraid of the truth. That’s […]
August 10, 2010

Are you a robot when it comes to social media?

Once you get the ‘social’ habit – it’s easy to overdo it. We’ve all seen the information robots; they’re Tweeting story after story, posting every little […]
August 4, 2010

Paying For Twitter?

Would you pay to use Twitter? I’m not. And neither is anyone I know. Of course, the team there is desperately trying to figure out how […]
July 30, 2010

Did Apple Bite off More than they could chew? Another lesson in expanding your customer base

I know what’s really wrong with the iPhone 4.  I figured it out when I tried to solve my daughter’s Macbook issue.  Dramatis personae:     One […]
July 29, 2010

Musical Chairs – the Corporate Ink Version

Let me guess – the president of your company sits in the corner office with a view flanked by VPs and managers while everyone else is […]