Insight into the world of tech, marketing and PR.

August 24, 2016
Bean Pod podcast

Personalization: The good, the bad and the creepy (Podcast)

On the first full-length episode of The Bean Pod, Account Director Melissa Nazar and Host John Costello, account executive, discuss the different ways that personalization can […]
August 22, 2016
Bean Pod podcast

We’re starting a podcast: Introducing The Bean Pod

Podcasts are all the rage today. From political banter to sports commentary to tech talk, podcasts are taking the marketing world by storm, and we want […]
August 15, 2016
First year job

The view from my office: Five lessons I learned as a Corporate Inker

After being exposed to Corporate Ink, it’s easy to lose sight of how special this agency is because special starts to feel like the norm. I […]
July 20, 2016

Three Considerations for your B2B Marketing Budget

Most B2B company leaders understand the need for a strategic marketing budget: it can help build awareness for your brand, prompt partnerships and turn cold leads […]
June 16, 2016

PR agencies: A secret weapon for demand generation campaigns

The role of public relations agencies is rapidly evolving. With a shifting digital media landscape and increased focus on personalized marketing content, prospects pull information from […]
May 24, 2016

This month in PR and marketing: May 2016

The marketing and PR world is constantly evolving, and this month was no exception. Here are four recent stories that discuss what’s hot right now: 1. Has […]
May 17, 2016

Are you asking the right questions of your marketing data?

The rise in the sophistication and availability of marketing data analytics over the past several years has given marketers a new edge in determining the best […]
April 28, 2016

Local sourcing: An asset or a liability?

Chipotle’s months-long E. coli outbreak has had everyone talking about food safety. Between the media reporting a dramatic dip in sales, experts commenting on the future […]
April 15, 2016

What’s happening in the supply chain: Four news articles to read now

From sustainability concerns and transparency initiatives to constantly changing consumer preferences and the desire to innovate, there’s a lot happening in the supply chain. Here are […]