Corporate Inklings

Insight into the world of tech, marketing and PR.

February 18, 2019

7 Ecommerce Forecasts for B2B Marketers

Some of the most interesting ideas at the recent annual ecommerce summit by MITX should be food for thought for B2B marketers: About how branding is shape-shifting; The […]
September 21, 2018

Paid social – is it working?

So, you’ve set up your paid social media campaign – you’ve identified the right platforms for your audience and goals, revised several rounds of ad copy, […]
July 30, 2018

Be the best from anywhere: Three tips for remote working success

In May 2018, CNBC reported that 70 percent of people around the globe work remotely at least one day a week. Statistics like that don’t indicate […]
July 25, 2018

Why outsource PR? The missing piece to your marketing puzzle

Behind every great company is a great PR pro. Okay, we may have altered that old saying a bit, but it still holds true; a company’s […]
July 3, 2018

What Drives You? Finding and Growing Your PR Niche

“If you do what you love, you’ll never work a day in your life,” said Marc Anthony. This quote rings true every day I step into […]
May 31, 2018

The components to a successful media launch: Before, during and after

One of the most exciting opportunities for a business’s growth and development is a successful media campaign, whether that’s around a product release, funding, an industry […]
April 25, 2018

Mentor, Me? Maybe…

  Who are your mentors? If you don’t have one – are you missing out? Undermining your career? Maybe. The common wisdom is that we should […]
April 20, 2018

Crisis Communication Starts with Customer $LUV

Southwest Airlines had a bad week. The fatal accident on flight #1380 left one dead and many others injured and scarred – every airline’s worst nightmare. […]
March 29, 2018

Remember to breathe

  One of the best benefits my agency offers is a paid three-week sabbatical. The only rule: give back, or learn or experience something new, but […]
March 27, 2018

Supply Chain Marketers, Listen Up: The Trends You Need to Know About

There are several big supply chain trends today that marketers should be paying attention to – and acting on – to raise awareness and drive growth. […]
March 26, 2018

Supply chain’s perception problem and how to deal with it

To most, the term “supply chain” paints a monotonous picture of yellow hard hats and lengthy assembly lines on a factory floor. While this may have […]
March 23, 2018

Supply Chain Marketing 2.0: Savvy Ways to Stand Out

Differentiate your supply chain marketing strategy to outperform competition, break through to buyers and take your campaign efforts to the next level. The supply chain space […]
March 16, 2018

Hire for Talent (and Tension), Not for ‘Fitting In’

It’s tempting to hire people who look, act and think like us. After 30 years of success with Corporate Ink, Amy Bermar explains the error in […]
March 9, 2018

Supply chain: Path for competitive advantage

  Corporate Ink discusses recent news stories that demonstrate how the supply chain can differentiate businesses and even transform industries.   We live in an era […]
March 5, 2018

An Olympic-Sized Lesson for More Effective Marketing Campaigns

When it comes to creating more effective campaigns, don’t tell your prospects a story; focus on building a connection. I must admit, I’m a sucker for […]
December 13, 2017

How marketers can help their clients understand AI

AI is a technology that will undoubtedly impact our workforce. Corporate Ink shares how marketers can get the facts straight. When it comes to the implementation […]
October 27, 2017

Five things we learned at Sourcing Journal 2017

From digitization and disruptive start-ups to the impact of social media on the supply chain, several market-shaping retail trends were discussed at Sourcing Journal 2017. Our […]
October 11, 2017

Why you should prep for your tradeshow like a job interview

Like an interview, tradeshow marketing yields success proportionate to the effort you put into it. Would you walk into a job interview cold? Benjamin Franklin once […]
September 7, 2017
marketing tech, b2b

Cut through noise: How B2B marketers earn trust

Technology has created a new era of marketing, in which powerful decision engines are helping determine which path is most likely to yield the most favorable […]
August 2, 2017

How solid media coverage translates into sales

Strategically placed media coverage can translate into tangible business results. Learn more about how good press can build pipeline and give you more than just third […]
July 10, 2017

Why I volunteer – and why you should, too

Some employees may consider volunteering to be a strictly personal activity. However, it can enhance your career in more ways than one. Throughout high school and […]
June 28, 2017

To all: The worst email mistake – and how to fix it

Your audience matters just as much as your message. Three strategies to segment your email marketing database for better performance. Why isn’t this email going to […]
May 24, 2017
Bean Pod podcast

Lessons from social marketing: Effectively driving behavior change (Podcast)

Erin Caldwell joins this week’s podcast to talk about how marketers can drive social change for issues from recycling to carpooling to energy conservation. The takeaways […]
May 17, 2017

At Nintendo, supply chain & marketing collaboration results in success

Leading supply chains are powerful tools for driving a business forward, especially when combined with the marketing department’s insights and perspective. Nintendo recently made a surprising […]
May 10, 2017
Bean Pod podcast

Turning emails into sales with Rethink Robotics VP (Podcast)

Email marketing is one of the most critical initiatives that organizations can engage in to drive new leads for sales. Not only does it help bring […]
May 8, 2017

Risky business: How to handle PR nightmares

Is all press good press? Sincerity is the key to recovering from public relations crises. Corporate Ink shares how to master crisis management. In the last […]
May 1, 2017

Push vs. pull marketing: How millennials are changing the game

Though some members of other generations may give them a bad rap, millennials are challenging how companies have faithfully marketed their products for decades. Millennials may […]
April 27, 2017

Why every executive should care about the NFL Draft

It’s Draft Day – but why should communications professionals care? If your job includes media relations, we’ll tell you why you should be paying attention.  It’s […]
April 24, 2017

Marketers: Why aren’t you changing the world yet?

Marketers: It’s time to take up the mantle of societal change, and use our skills to make the world a better place. Here’s how.   Sometimes […]
April 17, 2017

The Boston Marathon: A $192M brand

$192,000,000. That’s the dollar value the Boston Marathon brings to the city. For the more than 30,000 runners, and the 600,000 or so families and friends […]
April 12, 2017
Bean Pod podcast

PR for robots? Why robotics companies need to take advantage (Podcast)

The robotics industry is set to grow to more than $130 billion in just two years. Gil Haylon joined The Bean Pod to discuss the challenges […]
April 10, 2017

Beyond the coverage: How to use media to drive pipeline

Scoring targeted, on-message media coverage is always a win – but it’s only the first step. After the story goes live and the initial excitement dies […]
April 5, 2017

From peer to peer: Seeking advice from other entrepreneurs (part 2)

In our last blog post, we noted that start-up founders often need to rely on soliciting advice from fellow entrepreneurs. When wading into uncharted territories for […]
March 30, 2017
Bean Pod podcast

Nate Niezgorski of Dell Technologies explains the cloud (Podcast)

This week, The Bean Pod is joined by Nate Niezgorksi of Dell Technologies. While you probably know what “the cloud” is, you might not know how […]