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Insight into the world of tech, marketing and PR.

March 1, 2019

New Guidebook: Shorten the Path to Relevancy

In our latest B2B marketing & PR guidebook, we discuss the ever important topic of relevancy and how to strategically build it into your programs. The […]
September 7, 2017
marketing tech, b2b

Cut through noise: How B2B marketers earn trust

Technology has created a new era of marketing, in which powerful decision engines are helping determine which path is most likely to yield the most favorable […]
August 2, 2017

How solid media coverage translates into sales

Strategically placed media coverage can translate into tangible business results. Learn more about how good press can build pipeline and give you more than just third […]
March 16, 2017

From peer to peer: Seeking advice from other entrepreneurs (part 1)

As an entrepreneur, questions you’ve never considered and scenarios you’ve never encountered are constantly bubbling up. No matter what your background may be and no matter […]
January 25, 2017
Bean Pod podcast

Video for beginners: Tips & tricks from Darcy Fortune (Podcast)

Darcy Fortune, videographer and SEO PR Analyst at GCAi joins this week’s episode of The Bean Pod to share advice for getting started with video content. […]
January 24, 2017

A practical guide to networking in PR and marketing

Love it or hate it, networking is a critical component to growing your professional career. Whether you’re looking for a job or just want to meet […]
January 9, 2017

Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
December 20, 2016

Predictions 2017: Globalization is here to stay

For years, the world has been shrinking, and I’m not just talking about the polar ice caps (we’re laughing through our tears at that one). I’m […]
October 17, 2016
marketing tech, b2b

B2B Smarketing: Four reasons marketing and sales hate each other

Marketing hates sales, sales hates marketing. It’s an all too common trope we hear over and over again in this business. Marketing claims it’s creating tons […]
October 3, 2016

Coming to America? Don’t underestimate the marketing investment required for success

With hundreds of companies crossing the Atlantic every year to test the business waters in the United States, it’s hard to identify exactly what the keys […]
September 23, 2016
Bean Pod podcast

Rust belt ruminations: Experiences at Content Marketing World (Podcast)

In the nonstop world of agency marketing, it can be great to get away sometimes, even if your destination is more rust belt than tropical. And […]
September 16, 2016

Dear content marketers: Stop creating so much content

Content marketers – myself included – seem to have a serious case of FOMO. We’re constantly questioning the work we’re doing: Are we creating enough content? […]
September 12, 2016

Making moves: Corporate Ink sets up shop downtown

Every year in business is worth celebrating. This September – our 28th anniversary – is especially notable: We’re now located in the heart of our Boston […]
August 15, 2016
First year job

The view from my office: Five lessons I learned as a Corporate Inker

After being exposed to Corporate Ink, it’s easy to lose sight of how special this agency is because special starts to feel like the norm. I […]
July 20, 2016

Three Considerations for your B2B Marketing Budget

Most B2B company leaders understand the need for a strategic marketing budget: it can help build awareness for your brand, prompt partnerships and turn cold leads […]
May 17, 2016

Are you asking the right questions of your marketing data?

The rise in the sophistication and availability of marketing data analytics over the past several years has given marketers a new edge in determining the best […]
January 28, 2016

A matter of trust: Building agency partnerships across the globe

Corporate Ink specializes in global expansion services, both for companies entering the U.S. and those expanding beyond American borders. We recently contracted with Paradigm Communications, based […]
January 6, 2016

Is your mobile strategy to just “phone it in?”

In the early 20th century, the ubiquity of the Model T made it a necessity for businesses to have roadside billboards. At the tail end of […]
December 1, 2015

Freemium products still need premium marketing strategies

If you’re reading this while listening to music through a streaming audio service, then you’re probably more familiar with one of enterprise tech’s burgeoning concepts than […]
November 24, 2015

How to perfect your holiday social media strategy

As the holidays descend upon us once again and online promotions ramp up, social media can quickly become a noisy and crowded place to share your […]
November 17, 2015

Three ways to stay ahead of the shifting analyst relations landscape

It’s no secret that the analyst landscape is shifting and smaller, industry-specific firms are becoming more important than ever before. As the industry becomes more crowded, […]
November 10, 2015

Avoiding customer service purgatory

This past month, I have been working with my mobile service provider to try and resolve a, what I thought would be, simple billing issue. Unfortunately, […]
November 3, 2015

20 things we learned at Hubspot’s INBOUND 2015 conference

Corporate Ink is no stranger to HubSpot or its INBOUND conference; in fact, we’ve been attending the annual event since its early days. This year was […]
October 27, 2015

Teambuilding: Bowling our hearts out

At Corporate Ink, we work hard to deliver valuable, measurable results for our clients, and having a solid team that works cohesively and effectively is key […]
October 21, 2015

A Back to the Future homage: Marketing in the last 25 years

Today is a big day for cinephiles and fans of cheesy 80s pop culture. In Back to the Future II, Marty McFly traveled into the future […]
October 20, 2015

Harnessing the power of your social data

If you really want to maximize your industry impact and drive social engagement, you need to be savvy with analyzing your data. Knowing which posts generate […]
October 1, 2015

Four traits to look for in a content agency

Marketers know they need to produce quality content, but adding content creation to the ever-growing list of a marketer’s responsibilities is easier said than done. Typically, […]
September 29, 2015

Microcontent: Bite-Sized Content is the Next Big Thing

It wasn’t that long ago when many people would start their day by sitting down with a newspaper, a hot cup of coffee and a warm […]
September 10, 2015

Getting social: Building your personal brand

While using social media from a marketing and PR standpoint isn’t new, some professionals often forget to build out their own personal profiles, or have trouble […]
August 27, 2015

Share the wealth: Replicating Airbnb’s success

If you’re living in a city, there’s a good chance that you’ve contributed to the sharing economy, whether you know it or not. The sharing economy […]
August 18, 2015

Demand Generation and PR: Why the two must become one

The most successful brands – whether in business to business, business to consumer or the nonprofit space – find ways to tell compelling stories that speak […]
July 16, 2015

Solving the Puzzle, Working Together to Escape the Room

Corporate Ink recently visited one of Boston’s hottest attractions, Escape the Room, where after a long day of work, we decided to lock ourselves in a […]
July 7, 2015

Why You Shouldn’t Cut Corners on Marketing Personalization

With the Apple Watch helping to kick start the boom of wearable technology, many consumers now have access to the internet, in multiple forms, wherever they […]
May 18, 2015

The “E” in “PESO”: Leveraging public relations in the new marketing model

  The marketing landscape has changed drastically in recent years, and today’s marketing program is no longer a mashup of standalone campaigns. Marketing success demands integration, […]
May 13, 2015

SEO Starter Pack: Simple Steps for Successful Optimization

Earlier this spring, Google rolled out a significant change in its algorithm to account for the high-volume of mobile searches taking place. While Mobilegeddon wasn’t the […]
April 30, 2015

Opening the gates: Should you free your content?

For the majority of marketing teams, gating content isn’t even a second thought. The idea of not creating tangible leads from a critical piece of content […]
March 16, 2015

B2B Brands Are Embracing A March Madness Social Strategy

One tradition that marks the end of winter each year is March Madness. While television spots take the main stage, social media is increasingly becoming the […]
February 9, 2015

CFOs’ 7 Skills Essential for Real Influence

The new worker – and that’s us – can expect to change jobs at least 15 times in their career. That’s twice as many as 20 […]
January 27, 2015

3 Reasons to Take More Risks in 2015

We’ve all been told to “get out of your comfort-zone.” It’s a phrase uttered by business leaders across all industries. So why aren’t more of us […]
January 20, 2015

CFOs’ Top Tips for Closing the Deal

You spend months planning for an investor pitch, and the average investor takes just five minutes to decide whether they’ll back you or not. Disheartening, but […]