Category Archive for "Uncategorized"

Video for beginners: Tips & tricks from Darcy Fortune (Podcast)

Darcy Fortune, videographer and SEO PR Analyst at GCAi joins this week’s episode of The Bean Pod to share advice for getting…

A practical guide to networking in PR and marketing

Love it or hate it, networking is a critical component to growing your professional career. Whether you’re looking for a job or…

Rust belt ruminations: Experiences at Content Marketing World (Podcast)

In the nonstop world of agency marketing, it can be great to get away sometimes, even if your destination is more rust…

The view from my office: Five lessons I learned as a Corporate Inker

After being exposed to Corporate Ink, it’s easy to lose sight of how special this agency is because special starts to feel…

Three Considerations for your B2B Marketing Budget

Most B2B company leaders understand the need for a strategic marketing budget: it can help build awareness for your brand, prompt partnerships…

9 Lessons After 25 Years in the Business

Twenty-five years ago this week, I found myself out of a job. It wasn’t planned, and it turned out to be one…

Google’s New SEO Guidelines: What You Need to Know

Since Google changed its Link Schemes guidelines on SEO a little over a month ago, the panic felt by PR folk has…

Smarter Hiring: 5 Secrets We Learned The Hard Way

I never bought the so-called rule that 1 in 3 hires will wash out – so we rig the stats in our…

Customer Experience: Ambition Trumps Resources (For Now)

Last week, I attended a networking gathering of customer experience enthusiasts, hosted by Fidelity and the CXPA. The demographics were pretty representative…

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