Category Archive for "Uncategorized"

Cut through noise: How B2B marketers earn trust

Technology has created a new era of marketing, in which powerful decision engines are helping determine which path is most likely to…

How solid media coverage translates into sales

Strategically placed media coverage can translate into tangible business results. Learn more about how good press can build pipeline and give you…

From peer to peer: Seeking advice from other entrepreneurs (part 1)

As an entrepreneur, questions you’ve never considered and scenarios you’ve never encountered are constantly bubbling up. No matter what your background may…

Video for beginners: Tips & tricks from Darcy Fortune (Podcast)

Darcy Fortune, videographer and SEO PR Analyst at GCAi joins this week’s episode of The Bean Pod to share advice for getting…

A practical guide to networking in PR and marketing

Love it or hate it, networking is a critical component to growing your professional career. Whether you’re looking for a job or…

Predictions 2017: Globalization is here to stay

For years, the world has been shrinking, and I’m not just talking about the polar ice caps (we’re laughing through our tears…

B2B Smarketing: Four reasons marketing and sales hate each other

Marketing hates sales, sales hates marketing. It’s an all too common trope we hear over and over again in this business. Marketing…

Coming to America? Don’t underestimate the marketing investment required for success

With hundreds of companies crossing the Atlantic every year to test the business waters in the United States, it’s hard to identify…

Rust belt ruminations: Experiences at Content Marketing World (Podcast)

In the nonstop world of agency marketing, it can be great to get away sometimes, even if your destination is more rust…

Dear content marketers: Stop creating so much content

Content marketers – myself included – seem to have a serious case of FOMO. We’re constantly questioning the work we’re doing: Are…

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