Category Archive for "Supply Chain"

Supply Chain Marketers, Listen Up: The Trends You Need to Know About

There are several big supply chain trends today that marketers should be paying attention to – and acting on – to raise…

Supply chain’s perception problem and how to deal with it

To most, the term “supply chain” paints a monotonous picture of yellow hard hats and lengthy assembly lines on a factory floor.…

Supply Chain Marketing 2.0: Savvy Ways to Stand Out

Differentiate your supply chain marketing strategy to outperform competition, break through to buyers and take your campaign efforts to the next level.…

Supply chain: Path for competitive advantage

  Corporate Ink discusses recent news stories that demonstrate how the supply chain can differentiate businesses and even transform industries.   We…

Five things we learned at Sourcing Journal 2017

From digitization and disruptive start-ups to the impact of social media on the supply chain, several market-shaping retail trends were discussed at…

At Nintendo, supply chain & marketing collaboration results in success

Leading supply chains are powerful tools for driving a business forward, especially when combined with the marketing department’s insights and perspective. Nintendo…

Marketing CSR and sustainable business practices (Podcast)

The Bean Pod is joined this week by Luke Stephan, partner at Keene Advisors, to discuss the importance of corporate social responsibility…

Achieving sustainability in the supply chain (Podcast)

In an increasingly interconnected and complex business environment, companies need to be sure they’re following ethical procurement, supply chain and manufacturing practices,…

Marketing to procurement and supply chain buyers: How tech providers can stand out in a crowded, copycat market

Save money. Reduce Risk. Increase efficiency. If you are a procurement or sourcing vendor, it’s likely that these three messages are baked…

Local sourcing: An asset or a liability?

Chipotle’s months-long E. coli outbreak has had everyone talking about food safety. Between the media reporting a dramatic dip in sales, experts…

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