Category Archive for "Public Relations"

Risky business: How to handle PR nightmares

Is all press good press? Sincerity is the key to recovering from public relations crises. Corporate Ink shares how to master crisis…

Why every executive should care about the NFL Draft

It’s Draft Day – but why should communications professionals care? If your job includes media relations, we’ll tell you why you should…

Marketers: Why aren’t you changing the world yet?

Marketers: It’s time to take up the mantle of societal change, and use our skills to make the world a better place.…

The Boston Marathon: A $192M brand

$192,000,000. That’s the dollar value the Boston Marathon brings to the city. For the more than 30,000 runners, and the 600,000 or…

Creating action from awareness: How to win a prospective client’s business

When it comes to assessing the benefits and value of a comprehensive public relations program, the first thing companies typically look toward…

Marketing CSR and sustainable business practices (Podcast)

The Bean Pod is joined this week by Luke Stephan, partner at Keene Advisors, to discuss the importance of corporate social responsibility…

Clients are successful at PR when…

Having spent the better part of 20 years working in PR agencies I can tell you that one of the most common…

How to make event marketing worth your effort (Podcast)

When done right, event sponsorship and attendance can be a great way to reach prospects and get face time with the media.…

Even “boring” industries need marketing

At Corporate Ink, we’ve heard it many times: “I love the work you guys do, but the stuff my company does just…

12345