Category Archive for "Public Relations"

Clients are successful at PR when…

Having spent the better part of 20 years working in PR agencies I can tell you that one of the most common…

How to make event marketing worth your effort (Podcast)

When done right, event sponsorship and attendance can be a great way to reach prospects and get face time with the media.…

Even “boring” industries need marketing

At Corporate Ink, we’ve heard it many times: “I love the work you guys do, but the stuff my company does just…

Four tips for maintaining work-life balance in PR

It’s no secret that managing work, relationships and extracurricular activities can be a challenge. At Corporate Ink, we stress the importance of…

Innovation Women conference: Empowering women to succeed in public speaking

Last month, some of the ladies of Corporate Ink had the chance to attend an event hosted by Innovation Women and Women…

What you can learn from Samsung’s (literal) meltdown

Samsung has been in the hot seat lately – literally. Samsung’s Galaxy Note7 crisis made headlines last month as reports arose of…

PR agencies: A secret weapon for demand generation campaigns

The role of public relations agencies is rapidly evolving. With a shifting digital media landscape and increased focus on personalized marketing content,…

This month in PR and marketing: May 2016

The marketing and PR world is constantly evolving, and this month was no exception. Here are four recent stories that discuss what’s…

Here’s the definitive answer to picking agency vs. in-house life

Spoiler alert: I won’t be giving you the definitive answer to the agency vs. in-house question in the next 700ish words. Sorry…

Five reasons you should go to grad school for public relations

In the summer of 2013, I had to make a choice. As a rising college senior, I needed to decide if I…

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