Category Archive for "Public Relations"

Crisis Communication Starts with Customer $LUV

Southwest Airlines had a bad week. The fatal accident on flight #1380 left one dead and many others injured and scarred –…

An Olympic-Sized Lesson for More Effective Marketing Campaigns

When it comes to creating more effective campaigns, don’t tell your prospects a story; focus on building a connection. I must admit,…

Why you should prep for your tradeshow like a job interview

Like an interview, tradeshow marketing yields success proportionate to the effort you put into it. Would you walk into a job interview…

Why I volunteer – and why you should, too

Some employees may consider volunteering to be a strictly personal activity. However, it can enhance your career in more ways than one.…

Risky business: How to handle PR nightmares

Is all press good press? Sincerity is the key to recovering from public relations crises. Corporate Ink shares how to master crisis…

Why every executive should care about the NFL Draft

It’s Draft Day – but why should communications professionals care? If your job includes media relations, we’ll tell you why you should…

Marketers: Why aren’t you changing the world yet?

Marketers: It’s time to take up the mantle of societal change, and use our skills to make the world a better place.…

The Boston Marathon: A $192M brand

$192,000,000. That’s the dollar value the Boston Marathon brings to the city. For the more than 30,000 runners, and the 600,000 or…

Creating action from awareness: How to win a prospective client’s business

When it comes to assessing the benefits and value of a comprehensive public relations program, the first thing companies typically look toward…

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