Category Archive for "Media"

To all: The worst email mistake – and how to fix it

Your audience matters just as much as your message. Three strategies to segment your email marketing database for better performance. Why isn’t…

Why every executive should care about the NFL Draft

It’s Draft Day – but why should communications professionals care? If your job includes media relations, we’ll tell you why you should…

Beyond the coverage: How to use media to drive pipeline

Scoring targeted, on-message media coverage is always a win – but it’s only the first step. After the story goes live and…

Maximizing the “luck factor” when pitching

St. Patrick’s Day in Boston: Where the bars open before noon, swarms of millennials storm the streets in fake beards and green…

Four tips for maintaining work-life balance in PR

It’s no secret that managing work, relationships and extracurricular activities can be a challenge. At Corporate Ink, we stress the importance of…

The Greatest Hits: Is there a formula for earning media coverage? (Podcast)

In this week’s episode of The Bean Pod, Corporate Ink discusses what it takes to build a well-rounded media approach. Are you…

Yes, Earned Media Measurement Does Exist

A Q&A with Christine Perkett, founder of SeeDepth Measuring the effectiveness of media relations has long been a struggle for marketers. Tools…

Is the Phone Pitch Really Dead?

The newsroom is shrinking, and reporters are busier than ever. Under pressure to meet deadlines with quality content that their readers care…

Everything You Need to Know About Working with the Media

A Q&A with Journalist Kira M. Newman Kira Newman is a technology and psychology journalist who has written more than 1,300 articles…

How To Maximize Positive Media Coverage

Landing a great piece of media coverage takes a lot of skill and effort. For the best results, you must take the…

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