Category Archive for "Media"

Four tips for maintaining work-life balance in PR

It’s no secret that managing work, relationships and extracurricular activities can be a challenge. At Corporate Ink, we stress the importance of…

The Greatest Hits: Is there a formula for earning media coverage? (Podcast)

In this week’s episode of The Bean Pod, Corporate Ink discusses what it takes to build a well-rounded media approach. Are you…

Yes, Earned Media Measurement Does Exist

A Q&A with Christine Perkett, founder of SeeDepth Measuring the effectiveness of media relations has long been a struggle for marketers. Tools…

Is the Phone Pitch Really Dead?

The newsroom is shrinking, and reporters are busier than ever. Under pressure to meet deadlines with quality content that their readers care…

Everything You Need to Know About Working with the Media

A Q&A with Journalist Kira M. Newman Kira Newman is a technology and psychology journalist who has written more than 1,300 articles…

How To Maximize Positive Media Coverage

Landing a great piece of media coverage takes a lot of skill and effort. For the best results, you must take the…

PR Lessons from the Patriots: Deflategate to the Super Bowl

Sunday’s Super Bowl win by the New England Patriots over the Seattle Seahawks was unbelievable, to say the least. The majority of…

So, You Caught the Reporter’s Interest. Now What?

Grabbing the attention of a reporter isn’t an easy task. With journalists receiving nearly 12,000 emails a year– most of which they…

The Show Goes On: The Art to Customer Conference PR

1.8 million: The approximate number of conventions, customer conferences, trade shows, exhibitions and events held each year. 100: The approximate number of conferences…

5 Tips to Break through the 12,000 Emails Reporters Receive–and Delete–Each Year

How do you cope when the reporters you want to target get 12,000 emails a year – and spike most of them?…