Marketing

Insight into the world of tech, marketing and PR.

March 1, 2019

New Guidebook: Shorten the Path to Relevancy

In our latest B2B marketing & PR guidebook, we discuss the ever important topic of relevancy and how to strategically build it into your programs. The […]
February 18, 2019

7 Ecommerce Forecasts for B2B Marketers

Some of the most interesting ideas at the recent annual ecommerce summit by MITX should be food for thought for B2B marketers: About how branding is shape-shifting; The […]
September 21, 2018

Paid social – is it working?

So, you’ve set up your paid social media campaign – you’ve identified the right platforms for your audience and goals, revised several rounds of ad copy, […]
July 30, 2018

Be the best from anywhere: Three tips for remote working success

In May 2018, CNBC reported that 70 percent of people around the globe work remotely at least one day a week. Statistics like that don’t indicate […]
May 31, 2018

The components to a successful media launch: Before, during and after

One of the most exciting opportunities for a business’s growth and development is a successful media campaign, whether that’s around a product release, funding, an industry […]
March 27, 2018

Supply Chain Marketers, Listen Up: The Trends You Need to Know About

There are several big supply chain trends today that marketers should be paying attention to – and acting on – to raise awareness and drive growth. […]
March 5, 2018

An Olympic-Sized Lesson for More Effective Marketing Campaigns

When it comes to creating more effective campaigns, don’t tell your prospects a story; focus on building a connection. I must admit, I’m a sucker for […]
October 27, 2017

Five things we learned at Sourcing Journal 2017

From digitization and disruptive start-ups to the impact of social media on the supply chain, several market-shaping retail trends were discussed at Sourcing Journal 2017. Our […]
October 11, 2017

Why you should prep for your tradeshow like a job interview

Like an interview, tradeshow marketing yields success proportionate to the effort you put into it. Would you walk into a job interview cold? Benjamin Franklin once […]
June 28, 2017

To all: The worst email mistake – and how to fix it

Your audience matters just as much as your message. Three strategies to segment your email marketing database for better performance. Why isn’t this email going to […]
May 1, 2017

Push vs. pull marketing: How millennials are changing the game

Though some members of other generations may give them a bad rap, millennials are challenging how companies have faithfully marketed their products for decades. Millennials may […]