Category Archive for "Marketing"

Mobile ads & New England Patriots win big

In this special episode of The Bean Pod, we’re joined by Mike Parker, Greg Hakim and Gil Haylon to reflect on the…

Even “boring” industries need marketing

At Corporate Ink, we’ve heard it many times: “I love the work you guys do, but the stuff my company does just…

Four tips for maintaining work-life balance in PR

It’s no secret that managing work, relationships and extracurricular activities can be a challenge. At Corporate Ink, we stress the importance of…

Three Considerations for your B2B Marketing Budget

Most B2B company leaders understand the need for a strategic marketing budget: it can help build awareness for your brand, prompt partnerships…

PR agencies: A secret weapon for demand generation campaigns

The role of public relations agencies is rapidly evolving. With a shifting digital media landscape and increased focus on personalized marketing content,…

This month in PR and marketing: May 2016

The marketing and PR world is constantly evolving, and this month was no exception. Here are four recent stories that discuss what’s…

Are you asking the right questions of your marketing data?

The rise in the sophistication and availability of marketing data analytics over the past several years has given marketers a new edge…

Is your mobile strategy to just “phone it in?”

In the early 20th century, the ubiquity of the Model T made it a necessity for businesses to have roadside billboards. At…

Freemium products still need premium marketing strategies

If you’re reading this while listening to music through a streaming audio service, then you’re probably more familiar with one of enterprise…

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