Category Archive for "Marketing/Public Relations"

How to make event marketing worth your effort (Podcast)

When done right, event sponsorship and attendance can be a great way to reach prospects and get face time with the media.…

Even “boring” industries need marketing

At Corporate Ink, we’ve heard it many times: “I love the work you guys do, but the stuff my company does just…

Innovation Women conference: Empowering women to succeed in public speaking

Last month, some of the ladies of Corporate Ink had the chance to attend an event hosted by Innovation Women and Women…

INBOUND 2016: Corporate Ink’s HubSpot round-up

Last week, Corporate Ink attended HubSpot’s INBOUND conference to learn the latest in content strategy, website creation, inbound marketing and sales. On this…

B2B Smarketing: Four reasons marketing and sales hate each other

Marketing hates sales, sales hates marketing. It’s an all too common trope we hear over and over again in this business. Marketing…

Rust belt ruminations: Experiences at Content Marketing World (Podcast)

In the nonstop world of agency marketing, it can be great to get away sometimes, even if your destination is more rust…

Dear content marketers: Stop creating so much content

Content marketers – myself included – seem to have a serious case of FOMO. We’re constantly questioning the work we’re doing: Are…

Three Considerations for your B2B Marketing Budget

Most B2B company leaders understand the need for a strategic marketing budget: it can help build awareness for your brand, prompt partnerships…

This month in PR and marketing: May 2016

The marketing and PR world is constantly evolving, and this month was no exception. Here are four recent stories that discuss what’s…

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