Category Archive for "B2B & Social Media"

How to perfect your holiday social media strategy

As the holidays descend upon us once again and online promotions ramp up, social media can quickly become a noisy and crowded…

Getting social: Building your personal brand

While using social media from a marketing and PR standpoint isn’t new, some professionals often forget to build out their own personal…

B2B Brands Are Embracing A March Madness Social Strategy

One tradition that marks the end of winter each year is March Madness. While television spots take the main stage, social media…

How B2B Market Pressures are Changing PR

We’re really proud to be a partner in Worldcom, the world’s largest partnership of independent PR firms. Our Dallas partner, Michael A.…

3 Ways to Turn Pinterest Into a B2B Lead Gen Machine

When it comes to B2B marketing with Pinterest, the main idea is to drive quality traffic back to the company website, with…

Content Marketing: Fuel for SEO and Lead-Gen

Content creation isn’t easy, but it sure is impactful. The power of content goes well beyond boosting search positioning and garnering readership…

What the Futurists Know: 10 Trends in Internet Use

It’s not often I’m sitting at the table with a guy who advises Obama, Google and Sarkozy. But Jeff Cole, who leads…

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